It’s been just five months into 2016 and we have already seen Eddystone make some major announcements which has now put the beacon format well ahead on the track to becoming the new beacon industry standard. Not only did they open doors to 800 million additional users for businesses by announcing Chrome browser support on Android […]

Year 2016 saw a great start with some really exciting news from the proximity marketing industry. Screenvision, a movie theater management company installed beacons in about 300 theatres as a part of their initial beacon rollout, while Rite Aid, a popular pharmacy chain deployed beacons in more than 4500 stores across the U.S. However, even […]

Few marketing techniques have kindled the kind of excitement and buzz that beacon technology has, in businesses all over the world. However, in spite of all the hype around it, one factor that has prevented widespread adoption of beacons among business (SMBs in particular) is the need to have an app that can communicate with […]

Unless you have been living under a rock on the face of earth, chances are that you have already heard about Google’s Eddystone beacons. The Internet of Things initiative is a competitor to Apple’s iBeacon, but it ups the ante by working on both Android and iOS and offering a wider selection of data payloads. […]

  Location-based marketing has been the buzzword in the marketing world for quite some time. But with mobile driving marketing budgets and plans in 2016, location-based advertising strategies are sure to open doors for huge new opportunities this year, especially when done right.  According to the “Global Location Trends Report” launched at SXSW, 75% of […]

Year 2016 is off to a great start for the beacon industry with Google having announced Chrome support on Android for Eddystone beacons. You ask why? – well, for one Android makes up 80% of the smartphone market. And the release of Chrome support on Android for Eddystone enables 800 million additional users to seamlessly […]

Editor’s Note: This blog was updated on July 9, 2019 to reflect all the latest changes in the proximity marketing market. Over the last four years there has been a technological uprising in the way modern marketers have gone about implementing location-based marketing. Beacons first came into the picture when Apple released the iBeacon specification […]

Year 2016 saw a great start with some really exciting news from the proximity marketing industry. Screenvision, a movie theater management company installed beacons in about 300 theatres as part of their initial beacon rollout, while Rite Aid, a popular pharmacy chain deployed beacons in more than 4500 stores across the U.S. Adding on to […]

Today, India’s hyper-connected consumers are rapidly entering an era where they expect retailers to provide consistent and unparalleled service across all touchpoints. From choosing between various channels to being channel agnostic, the Indian consumer has come a long way and is now fast moving towards the omnichannel way of life, according to PwC’s annual retail […]

It goes without saying that few industries are changing as rapidly as today’s retail sector. Faced with a still-turbulent economy and increasingly demanding consumers, rise of innovative technologies such as proximity marketing have helped malls and retailers to stay relevant and competitive by employing a data-driven approach to measuring the behaviour of their shoppers. So […]