Upgrade your QR Codes into a powerful & integrated marketing channel

QR codes in 2019

Offline and online experiences are not meant to be in silos – definitely not in 2019. In an attempt to bridge the gap, brands have already added QR codes to their offline presence – on product, packaging or marketing material.  However, in our conversations with FMCG, CBD and CPG brands, we realized that 80% of […]

QR codes on CBD labeling are the key to legalization in Utah, Indiana & Oregon

QR codes on CBD labeling

CREATE YOUR QR CODE CBD packaging regulations in 2019 and beyond The Utah Department of Agriculture and Food (UDAF) recently announced that all hemp products, including CBD oils, will be legal for purchase only when labeled. The label should include a QR Code that informs consumers about the ingredients used and a certificate of analysis […]

Dynamic QR code generator – The Definitive Guide in 2019

Best Dynamic QR code generator

This is the ultimate guide to creating dynamic QR code campaigns in 2019, and selecting the best dynamic QR code generator. So if you want to : Boost engagement on offline marketing material Increase offline-to-online conversion using QR codes Measure the effectiveness of offline marketing campaigns and fine-tune campaigns Turn offline footfalls to online visitors […]

Beacon use cases for 2019: The unstoppable force of proximity marketing

Beacon use cases for 2019: The unstoppable force of proximity marketing

Back in 2014, Jim Sluzewski, SVP, Macy’s said, “We are taking cues from our customers and beacon technology is helping us do that”. Four years later, the beacon use cases have multiplied by several folds. Like every technology graph, beacon technology has also aligned itself to the Gartner’s hype cycle. According to this cycle, every […]

Proximity marketing implementation in SBI – one of the largest banks in India

Proximity marketing in SBI + Star bazaar

State Bank of India (SBI) has collaborated with Tata Star Bazaar, one of biggest retail chains in India, to enhance the customer experience and increase acquisition using proximity marketing. SBI has deployed beacons at Star Bazaar outlets in two major cities – Mumbai and Bangalore. This is yet another example of a powerful collaboration between retail […]

Cyber Monday Deal: Pay for the first month & the second month is on us!

Cyber Monday deals on Beacons and proximity marketing

Coming hot on the heels of Black Friday, Cyber Monday week is another exciting week in the run-up to Christmas. Gifting is the spirit of the season and we at Beaconstac have attractive deals up for grab, this Cyber Monday week! Offer details Pay for the first month of Beaconstac platform subscription, and the second month […]

Best proximity marketing apps in 2019

Best proximity marketing apps for 2019

Why do we need proximity marketing apps? Proximity marketing apps play a major role in those I-want-to-know, I-want-to-go and I-want-to-buy moments. It’s a powerful way for offline businesses to establish an extended communication channel with consumers and keep them engaged. Also, with the demise of Google’s Nearby Notifications (after 6th Dec 2018), apps are the […]

How can small businesses promote NearBee for proximity marketing?

How to promote local NearBee app to local consumers

With Google discontinuing support for Nearby Notifications, the way ahead for proximity marketing is to have an app. In our attempt to step up the beacon game, we introduced NearBee for Android and iOS. This hardware agnostic app scans and detects all beacon notifications at physical locations. The obvious question most proximity marketing enthusiasts are […]

Google just killed Android Nearby Notifications. What’s next for proximity marketing using beacons?

NearBee for beacon notification

On October 25th, 2018, Google announced that Android will discontinue support for Nearby Notifications from December 6th, 2018, citing misuse of the service resulting in irrelevant and spammy marketing messages being delivered as notifications on Android phones. It is unfortunate that Google chose to entirely shutter the service instead of working on improving the end-user […]

Introducing USB beacon: Designed for plug-and-play proximity marketing solutions

USB beacon | Beaconstac

Even the best-in-class Bluetooth beacons operate with batteries that eventually run out, requiring effort to replace them. In some cases, these beacons could be spread out over an entire nation, and the physical distances involved can be prohibitive. And that could be a deal killer for the entire proximity marketing project. To overcome the battery […]