Reimagining consumer-good (CPG) brands in post-COVID times

Almost 20 years ago, when SARS infected 8,000 people in China, it helped catapult Alibaba Group into a global online retail giant

Today, with 4.18 million people affected with COVID-19 worldwide, forward-thinking CPG brands are preparing to flip the switch and go contactless

Restaurants in the post-COVID world: QR Code menus + other actionable strategies to reopen

Restaurant-strategies-post-lockdown

While restaurants are eager to formulate a robust post-crisis plan, the evolving consumer behavior makes this hard to do. In this blog post, I talk about the expected change in consumer behavior and how restaurants can adapt to keep their doors open post-lockdown.

Multi-lingual QR Codes – redirect based on the smartphone’s language settings

For businesses to grow faster and acquire a global audience, they need to be able to communicate with the consumer in their preferred language and deliver localized content. Ergo, global brands shipping across the world need a solution that connects offline experiences with online experience – but in their local languages.  CREATE DYNAMIC QR CODE […]

Upgrade your QR Codes into a powerful & integrated marketing channel

QR codes in 2019

Offline and online experiences are not meant to be in silos – definitely not in 2019. In an attempt to bridge the gap, brands have already added QR codes to their offline presence – on product, packaging or marketing material.  However, in our conversations with FMCG, CBD and CPG brands, we realized that 80% of […]

QR codes on CBD labeling are the key to legalization in Utah, Indiana & Oregon

QR codes on CBD labeling

Beaconstac was named the #1 QR Code Generator for CBD companies by Street Fight. Scroll down to read more. CBD packaging regulations in 2019 and beyond The Utah Department of Agriculture and Food (UDAF) recently announced that all hemp products, including CBD oils, will be legal for purchase only when labeled. The label should include […]

#1 Dynamic QR Code generator that drives growth “up and to the right”!

Best Dynamic QR code generator

For those looking to quickly get started: Dynamic QR Code generator What is a dynamic QR Code generator and how to make the best use of it? A dynamic QR Code generator is a platform that helps create editable (dynamic) QR Codes. Use Beaconstac’s dynamic QR Code generator to convert URLs to QR Codes, and […]

QR Code Menu: How to create QR restaurant menus to combat COVID-19 (2020)

QR Code Strategy for Restaurants

As restaurants reopen, a major concern for them is limiting the spread of the Coronavirus through surfaces, such as physical menus. Switching to contactless options like QR Code menus is the next normal for restaurants of all sizes. CDC in its guidelines clearly stated the use of disposable or digital menus. Provide disposable menus to […]

Beacon use cases for 2019: The unstoppable force of proximity marketing

Beacon use cases for 2019: The unstoppable force of proximity marketing

Back in 2014, Jim Sluzewski, SVP, Macy’s said, “We are taking cues from our customers and beacon technology is helping us do that”. Four years later, the beacon use cases have multiplied by several folds. Like every technology graph, beacon technology has also aligned itself to the Gartner’s hype cycle. According to this cycle, every […]

Proximity marketing implementation in SBI – one of the largest banks in India

Proximity marketing in SBI + Star bazaar

State Bank of India (SBI) has collaborated with Tata Star Bazaar, one of biggest retail chains in India, to enhance the customer experience and increase acquisition using proximity marketing. SBI has deployed beacons at Star Bazaar outlets in two major cities – Mumbai and Bangalore. This is yet another example of a powerful collaboration between retail […]

Cyber Monday Deal: Pay for the first month & the second month is on us!

Cyber Monday deals on Beacons and proximity marketing

Coming hot on the heels of Black Friday, Cyber Monday week is another exciting week in the run-up to Christmas. Gifting is the spirit of the season and we at Beaconstac have attractive deals up for grab, this Cyber Monday week! Offer details Pay for the first month of Beaconstac platform subscription, and the second month […]