In the wake of the pandemic, a restaurant is much more than just delicacies. And safe dining is at the top of the list. Let’s face it, diners are not willing to touch any surface that might be exposed to the virus due to multiple hand exchanges. This is why restaurants are picking QR Codes […]

Almost 20 years ago, when SARS infected 8,000 people in China, it helped catapult Alibaba Group into a global online retail giant

Today, with 4.18 million people affected with COVID-19 worldwide, forward-thinking CPG brands are preparing to flip the switch and go contactless

While restaurants are eager to formulate a robust post-crisis plan, the evolving consumer behavior makes this hard to do. In this blog post, I talk about the expected change in consumer behavior and how restaurants can adapt to keep their doors open post-lockdown.

For businesses to grow faster and acquire a global audience, they need to be able to communicate with the consumer in their preferred language and deliver localized content. Ergo, global brands shipping across the world need a solution that connects offline experiences with online experience – but in their local languages.  CREATE DYNAMIC QR CODE […]

Offline and online experiences are not meant to be in silos – definitely not in 2019. In an attempt to bridge the gap, brands have already added QR codes to their offline presence – on product, packaging or marketing material.  However, in our conversations with FMCG, CBD and CPG brands, we realized that 80% of […]

Beaconstac was named the #1 QR Code Generator for CBD companies by Street Fight. Scroll down to read more. CBD packaging regulations in 2019 and beyond The Utah Department of Agriculture and Food (UDAF) recently announced that all hemp products, including CBD oils, will be legal for purchase only when labeled. The label should include […]

For those looking to quickly get started: What is a dynamic QR Code generator? Dynamic QR Code generator is a solution that helps create editable QR Codes, which means, one can change the destination URL, without changing the QR Code. A Dynamic QR Code generator also helps track the QR Code performance in real-time. Looking […]

As restaurants reopen, a major concern for them is limiting the spread of the Coronavirus through surfaces, such as physical menus. Switching to contactless options like QR Code menus is the next normal for restaurants of all sizes. CDC in its guidelines clearly stated the use of disposable or digital menus. Provide disposable menus to […]

Back in 2014, Jim Sluzewski, SVP, Macy’s said, “We are taking cues from our customers and beacon technology is helping us do that”. Four years later, the beacon use cases have multiplied by several folds. Like every technology graph, beacon technology has also aligned itself to the Gartner’s hype cycle. According to this cycle, every […]

State Bank of India (SBI) has collaborated with Tata Star Bazaar, one of biggest retail chains in India, to enhance the customer experience and increase acquisition using proximity marketing. SBI has deployed beacons at Star Bazaar outlets in two major cities – Mumbai and Bangalore. This is yet another example of a powerful collaboration between retail […]