Why Wi-Fi resellers should consider proximity marketing business opportunities

Why Wi-Fi resellers should look into proximity marketing business opportunities

Nine-in-ten urban dwellers use smartphones to get directions. In fact, 80% of the urban population makes use of location functionality at restaurants, 67% at shopping malls and 50% at the gym, to name a few. With this extensive adoption, location-based services have naturally taken off. Among numerous existing location marketing solutions, Wi-Fi marketing has been […]

6 secrets of beacon-based messaging and notification that everyone misses

secrets of beacon-based messaging and notification that everyone misses

Anywhere the eye can see, it’s likely to see an ad. Recently, even eggs in a  supermarket were found to be stamped with television show names! Experts estimate that an average person is exposed to over 5,000 ads a day. But let’s be honest – no one wants to be marketed to. Therefore, it becomes […]

Beaconstac Product Update: Apple Wallet integration with Beaconstac

Apple Wallet integration with Beaconstac

The world today is saturated with media messages, promotions, offers and advertisements. Being one in a sea of competitors, how do you stand out? To best fit the needs of a consumer today, it is absolutely necessary to be highly contextual – that is, to provide them with the right information at the right time […]

How retailers can leverage beacons to build an “Amazon Go” experience in their stores

How retailers can leverage beacons to build an “Amazon Go” experience in their stores

The retail giant Amazon opened a new convenience store to the public on Jan 22nd, 2018 – “Amazon Go”. The grab-and-go store enables a shopping experience like no other – including no checkout lines. This 1,800-square foot mini-market is packed with food and technology – computer vision, proximity sensors and an array of cameras. Watch […]

Beaconstac Product Update: Supporting beacon notifications in multiple languages | Apr 2018

Beaconstac supports beacon notifications in multiple languages

Up until now on Beaconstac, you could personalize your beacon campaigns to reach your audience by location and time. However, if your audience uses multiple languages, you ideally would also like to communicate with them in their preferred language. To make this possible, we now support beacon notifications in multiple languages. You can now dynamically […]

How beacon technology is reshaping election campaign marketing

How beacon technology is reshaping the election campaign marketing

Traditionally, campaign strategists have been courting electors by sending out advertisements on television, radio, magazine and newspapers. However, in the last few years, political advertisements have made a significant shift to a more targetable and data-driven option – digital. This emerging culture was vividly evident in the 2016 U.S, elections too. According to a report […]

How the armed forces are using beacon technology for recruitment

How the armed forces are using beacon technology for recruitment

Traditionally, military recruiters have attracted young men and women into armed force by sending out television and radio ads, promoting on social media, billboards, brochures and leaflets. The Department of Defense spends approximately $40 to $45 million annually on traditional advertising. Additionally, armed forces in Germany, Israel, Poland, UK, US and elsewhere, visit schools, including […]

How are churches using beacon technology for fundraising and evangelizing

How churches can use beacons for fundraising and evangelizing

According to the report provided by the Institute for Catholic Church Statistics in Poland for 2016, only 36.7 percent of all Catholics participated in the Sunday Eucharist. While many churches still function with the legacy channels of communication, i.e., announcements on the church bulletin and at the Sunday prayers; few churches have leapfrogged into the […]

Introducing “keychain beacons” for real estate, events and on-the-move applications

Keychain beacons as small as a coin

As the beacon market matures, we see a proportional maturity in its use-cases and the verticals it is entering. In 2017, we observed beacons move beyond retail storefronts and aisles, to being leveraged by real estate agents, service-based professionals and business owners at local meetups, huge expos, conferences. To support these on-the-move applications, Beaconstac introduces […]

7 sure-fire ways to increase CTR and engagement of beacon campaigns

6 sure-fire ways to increase CTR and of beacon campaigns

Marketers are adopting beacons at an exciting rate. While some of them have established what beacon strategies work best for them, some are still in the early stage of crafting a beacon marketing strategy. Irrespective of which stage you are in, the primary goal is to increase the click-through rate (CTR) and engagement of their […]