The retail giant Amazon opened a new convenience store to the public on Jan 22nd, 2018 – “Amazon Go”. The grab-and-go store enables a shopping experience like no other – including no checkout lines. This 1,800-square foot mini-market is packed with food and technology – computer vision, proximity sensors and an array of cameras. Watch […]

Up until now on Beaconstac, you could personalize your beacon campaigns to reach your audience by location and time. However, if your audience uses multiple languages, you ideally would also like to communicate with them in their preferred language. To make this possible, we now support beacon notifications in multiple languages. You can now dynamically […]

Traditionally, campaign strategists have been courting electors by sending out advertisements on television, radio, magazine and newspapers. However, in the last few years, political advertisements have made a significant shift to a more targetable and data-driven option – digital. This emerging culture was vividly evident in the 2016 U.S, elections too. According to a report […]

Traditionally, military recruiters have attracted young men and women into armed force by sending out television and radio ads, promoting on social media, billboards, brochures and leaflets. The Department of Defense spends approximately $40 to $45 million annually on traditional advertising. Additionally, armed forces in Germany, Israel, Poland, UK, US and elsewhere, visit schools, including […]

According to the report provided by the Institute for Catholic Church Statistics in Poland for 2016, only 36.7 percent of all Catholics participated in the Sunday Eucharist. While many churches still function with the legacy channels of communication, i.e., announcements on the church bulletin and at the Sunday prayers; few churches have leapfrogged into the […]

As the beacon market matures, we see a proportional maturity in its use-cases and the verticals it is entering. In 2017, we observed beacons move beyond retail storefronts and aisles, to being leveraged by real estate agents, service-based professionals and business owners at local meetups, huge expos, conferences. To support these on-the-move applications, Beaconstac introduces […]

Marketers are adopting beacons at an exciting rate. While some of them have established what beacon strategies work best for them, some are still in the early stage of crafting a beacon marketing strategy. Irrespective of which stage you are in, the primary goal is to increase the click-through rate (CTR) and engagement of their […]

Past week Onyx Beacon announced they were discontinuing their service. Since we have had several Onyx Beacon customers and resellers across the world reach out to us, we believed it was a good idea to write a short post to say we are here for you and why we are a great alternative! Onyx Beacon features […]

As we continue to add new features and expand the scope of what is possible for companies globally, we are excited to announce the Beaconstac Solutions Program that takes the power of the Beaconstac platform and expands it to other verticals that are seeing tremendous traction globally. The first of these announcements today is from […]

UPDATE: We have also launched NearBee on Android that delivers rich, non-generic, non-silent, and non-duplicate notifications to Android users on their lock screen. Read our latest blog to know more. In October 2017, Chrome dropped support for the Physical Web, removing it from both Android and iOS, citing the much improved Nearby Notifications platform on […]