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6 ways to enhance the experience at a library with beacon technology

Beacons in libraries

Companies have used beacons to sell everything, from currency exchange at airports to designer handbags at Macy’s. And in the last year, we have seen a lot of libraries, such as The Boston Athenaeum in Boston, Orlando’s Orange County Library System and more, leverage beacons to enhance the experience of their patrons. Libraries have tried […]

Google Nearby: Beacon Marketing using Google Nearby Notifications

Nearby notifications

UPDATE: Nearby Notifications will no longer be supported on Android smartphones after December 6 2018. Please read this blog post to understand how you can continue running proximity marketing campaigns through beacons. Google Nearby notifies you of things that can be helpful near you by surfacing location-specific notifications for apps and websites, with no prior […]

Beaconstac Product Update: Scheduling of campaigns, improved analytics and enhanced card creatives | Nov ‘17

Beaconstac Product Update: Scheduling of campaigns,

“Proximity marketing is about establishing a timely, relevant and personal communication with your customers.” That’s what we hope you experience when you use Beaconstac. On our path to keep up with the mission, we have been working on a lot of things in the last month – based on the incredibly useful feedback we received […]

3 quick ways beacon technology can help Real Estate professionals sell more

3 quick ways beacon technology can help Real Estate professionals sell more

In this fiercely competitive market, there are indeed numerous ways to market real estate businesses – be it radio ads, billboards or flyers. However, most of these ways fail in reaching out to potential buyers at the right time and in the right manner. Shouldn’t technology be able to address this problem efficiently? That’s why […]

Why Google Nearby and Samsung CloseBy are superior to the Physical Web

Nearby notifications - Samsung CloseBy - Physical Web

Bluetooth beacons are a big deal! Instead of searching for recipes online, recipes come to us as we stand in front of aisles buying vegetables and pulses for the dinner. Instead of showrooming for hours at the local tech store, our phone points out at specials while we just step into the store. Beacons and […]

Coffee shop marketing strategy (Eddystone beacons) that costs less than $50 a month

Coffee shop marketing strategy (Eddystone beacons)

First, how do you attract new customers to your coffee shop beyond the people that just walk by or are already familiar with your shop? A good location, unique and friendly ambience, and of course great coffee is a good start, but considering that anyone can get coffee anywhere, even online sometimes, is this enough? […]

Chrome removes Physical Web support on iOS and Android

Chrome removes support for Physical Web

Is Physical Web support temporarily suppressed or gone forever? What just happened with the latest Chrome update? We noticed today that in the latest update of the Google Chrome app on iOS and Android support for the Physical Web has been removed. It is too early to say whether Google has temporarily suppressed it or […]

How to measure your beacon marketing campaign performance

Go creative with cards

You have done your research on proximity marketing and are sold on its enormous potential. But you now have questions like: where should I start, which technology should I adopt, how do I execute a successful proximity campaign, what parameters do I measure, what numbers are good enough and more… This blog post will address […]

How the Real Estate industry is using beacons

Real estate industry using beacons vs sale signs

Real estate is one of those transforming industries that has recently picked up great interest in beacon-based marketing for boosting customer experience. With increasing blindness towards billboards and sale signs, realtors and marketers have to switch to alternate ways of delivering information to prospects. What better than delivering information on smartphones! A recent survey from […]

Beacons to supercharge your bar & restaurant marketing strategy

Beacons are used in bars and restaurants to enhance the experience

Editor’s Note: As we navigate through the pandemic, re-opening restaurants is complicated. If your restaurant has an app, you can use beacons to trigger a contactless ordering experience. However, if you don’t have one, use menu QR Codes, which do not require an app. Diners can scan these QR Codes to view the digital menu […]