Companies have used beacons to sell everything, from currency exchange at airports to designer handbags at Macy’s. And in the last year, we have seen a lot of libraries, such as The Boston Athenaeum in Boston, Orlando’s Orange County Library System and more, leverage beacons to enhance the experience of their patrons. Libraries have tried […]
Published on: December 7, 2017
UPDATE: Nearby Notifications will no longer be supported on Android smartphones after December 6 2018. Please read this blog post to understand how you can continue running proximity marketing campaigns through beacons. Google Nearby notifies you of things that can be helpful near you by surfacing location-specific notifications for apps and websites, with no prior […]
Published on: November 30, 2017
“Proximity marketing is about establishing a timely, relevant and personal communication with your customers.” That’s what we hope you experience when you use Beaconstac. On our path to keep up with the mission, we have been working on a lot of things in the last month – based on the incredibly useful feedback we received […]
Published on: November 23, 2017
In this fiercely competitive market, there are indeed numerous ways to market real estate businesses – be it radio ads, billboards or flyers. However, most of these ways fail in reaching out to potential buyers at the right time and in the right manner. Shouldn’t technology be able to address this problem efficiently? That’s why […]
Published on: November 16, 2017
Bluetooth beacons are a big deal! Instead of searching for recipes online, recipes come to us as we stand in front of aisles buying vegetables and pulses for the dinner. Instead of showrooming for hours at the local tech store, our phone points out at specials while we just step into the store. Beacons and […]
Published on: November 9, 2017
First, how do you attract new customers to your coffee shop beyond the people that just walk by or are already familiar with your shop? A good location, unique and friendly ambience, and of course great coffee is a good start, but considering that anyone can get coffee anywhere, even online sometimes, is this enough? […]
Published on: November 3, 2017
Is Physical Web support temporarily suppressed or gone forever? What just happened with the latest Chrome update? We noticed today that in the latest update of the Google Chrome app on iOS and Android support for the Physical Web has been removed. It is too early to say whether Google has temporarily suppressed it or […]
Published on: October 24, 2017
You have done your research on proximity marketing and are sold on its enormous potential. But you now have questions like: where should I start, which technology should I adopt, how do I execute a successful proximity campaign, what parameters do I measure, what numbers are good enough and more… This blog post will address […]
Published on: October 12, 2017
Real estate is one of those transforming industries that has recently picked up great interest in beacon-based marketing for boosting customer experience. With increasing blindness towards billboards and sale signs, realtors and marketers have to switch to alternate ways of delivering information to prospects. What better than delivering information on smartphones! A recent survey from […]
Published on: October 5, 2017
Editor’s Note: As we navigate through the pandemic, re-opening restaurants is complicated. If your restaurant has an app, you can use beacons to trigger a contactless ordering experience. However, if you don’t have one, use menu QR Codes, which do not require an app. Diners can scan these QR Codes to view the digital menu […]
Published on: September 29, 2017