How to measure your beacon marketing campaign performance

Go creative with cards

You have done your research on proximity marketing and are sold on its enormous potential. But you now have questions like: where should I start, which technology should I adopt, how do I execute a successful proximity campaign, what parameters do I measure, what numbers are good enough and more… This blog post will address […]

How the Real Estate industry is using beacons

Real estate industry using beacons vs sale signs

Real estate is one of those transforming industries that has recently picked up great interest in beacon-based marketing for boosting customer experience. With increasing blindness towards billboards and sale signs, realtors and marketers have to switch to alternate ways of delivering information to prospects. What better than delivering information on smartphones! A recent survey from […]

Beacons to supercharge your bar & restaurant marketing strategy

Beacons are used in bars and restaurants to enhance the experience

Location-based marketing that promised to leverage online platforms to promote physical restaurants and bars, began with “check-ins”.  It all started with Foursquare giving the initial kick. Quickly catching the fire was Facebook Places, Google Places, Yelp and more. Back then it was truly a cool idea for marketers and owners to know who is in […]

Powerful Beacon use cases from September!

Beacon uses cases for Retail - Ted Bakers, a global fashion retailer brings mannequins to life with iBeacon technology

Interested in beacons? Looking for interesting beacon use cases for your industry? Like every other month, yet again, I am in awe of the creativity and intelligence of marketers and business owners with beacons! I’ve got a power-puffed lineup of real beacon use cases from around the world – from retail sector bringing mannequins to […]

Product update: Beaconstac’s Eddystone dashboard gets a refresh!

Eddystone dashboard gets a refresh

A complete guide to the new Beaconstac Eddystone dashboard Last year, around this time we told how you could upgrade from iBeacon to Eddystone and send proximity-based messages to visitors via the Google Chrome app. Today, with lots of feedback and new ideas from you, we’re refreshing our Eddystone dashboard and making it feel lighter, […]

Beacon use cases in car dealerships

Car dealerships using Beacons

Christopher, all enthusiastic to buy his first-ever luxury car, was standing in front of the Audi Q2 in a busy store. It was a busy day at the dealership and no salesperson was able to attend to Christopher. But boom, Christopher still received all the relevant specs and information about the car, on his phone. […]

How beacons and proximity marketing sets small businesses apart from competition

Small and medium businesses should use Beacons in marketing strategy

If you are in the NYC, chances are high that you have either visited or have at least heard about the Annual holiday market at Union Square or in Grand Central Station. These pop-up stores have a large number of shoppers looking for the best bargains to fill up their gift quota for Christmas. And […]