We are excited to announce that our beacons are now Eddystone compliant! Starting this week, we are shipping Eddystone compliant beacons to anyone who places an order for a Beaconstac kit. To give you a quick preview of Eddystone, it’s the new beacon format Google announced in July this year. It is cross-platform and is […]

According to Gartner Research (2014), around 70% to 81% of banks have their apps in app stores across a wide range of device platforms. Another report, from eMarketer predicts that the number of worldwide smartphone users are expected to surpass 2 billion in 2016. Thus, the global adoption of mobile, and banks’ interest in digitizing […]

If you have been following our blog, you must have noticed the mention of the ‘Beaconstac Starter Kit’ quite too often. If you too, like most of our readers, are interested in knowing what the kit is all about and why we introduced it, this blog will be quite helpful. Let’s get started! 1. Why […]

Beacons have been generating a lot of buzz since June 2013, when Apple first introduced iBeacon technology at WWDC (Worldwide Developers Conference). News of beacons being used in everything from retail stores to malls, to events and museums have not died down ever since. Infact, these are becoming more frequent as months roll on. These […]

While beacons continue to make waves in various domains, there’s yet another vertical jumping on to the beacon bandwagon: real estate. The real estate business has taken note of iBeacon technology and we are seeing an increasing number of real estate giants using the technology for showcasing their properties, interacting with prospective buyers, automating the […]

The latest vertical to be exploring beacons is the real estate business. Real estate companies are fast realizing how important a role beacons can play in their marketing strategy. These devices can enhance the customer house hunting experience to a great extent by notifying customers about houses that are on sale in the vicinity, sending […]

UPDATE 1: Chrome removes Physical Web support on iOS and Android. UPDATE 2: The Beacons notifications are now supported by Google’s own nearby services, which are active by default on all Android 4.4(KitKat) or newer devices. UPDATE 3: Android has shut down Google Nearby and all smartphones now require an app to receive beacon notifications. We […]

  Our roundup this week is packed with informative nuggets and insights, right from how Target plans to use beacons across 50 of its stores, to how travellers can get a better experience at the JFK airport and more. So sit back, sip a cup of coffee and check out the stories we have lined […]

That beacons have gone mainstream is hardly news now. As more and more businesses aim to use beacons in their stores/museums/hotels/events and more, they are all faced with the one problem – how do I scale with beacons? Initially, most businesses (and as we often advise) start with a beacon pilot to test how beacons […]

Eddystone, the new beacon format from Google is the hottest topic of discussion these days. While there is a lot of excitement around Eddystone, there is also a fair amount of confusion about how its introduction will affect businesses’ ongoing beacon projects. Quite a few of our customers wrote to us with queries about Eddystone, […]