Best of Beacons this Week: Pizza Hut installs Bluetooth beacons at 1,471 locations in China and more

We are back with another issue of ‘Best of Beacons this Week’. This week we’ve got a great lineup of beacon articles in store, including how Pizza Hut installed beacons across 1471 locations, to why Wi-Fi and beacons can work together to deliver great experiences, and more. So sit back, sip a cup of coffee […]

Announcing Eddystone Compliant Beacons and the BeaconStone App

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We are excited to announce that our beacons are now Eddystone compliant! Starting this week, we are shipping Eddystone compliant beacons to anyone who places an order for a Beaconstac kit. To give you a quick preview of Eddystone, it’s the new beacon format Google announced in July this year. It is cross-platform and is […]

Creating a Beacon Campaign for your Bank using Beaconstac

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According to Gartner Research (2014), around 70% to 81% of banks have their apps in app stores across a wide range of device platforms. Another report, from eMarketer predicts that the number of worldwide smartphone users are expected to surpass 2 billion in 2016. Thus, the global adoption of mobile, and banks’ interest in digitizing […]

Know All about the Beaconstac Starter Kit

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If you have been following our blog, you must have noticed the mention of the ‘Beaconstac Starter Kit’ quite too often. If you too, like most of our readers, are interested in knowing what the kit is all about and why we introduced it, this blog will be quite helpful. Let’s get started! 1. Why […]

10 iBeacon Statistics that Retailers can’t ignore!

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Beacons have been generating a lot of buzz since June 2013, when Apple first introduced iBeacon technology at WWDC (Worldwide Developers Conference). News of beacons being used in everything from retail stores to malls, to events and museums have not died down ever since. Infact, these are becoming more frequent as months roll on. These […]

Beacons in Real Estate – Showcase your Property, Automate Check-in and more

Beacons-in-Real-Estate-Showcase-your-property-and-more

While beacons continue to make waves in various domains, there’s yet another vertical jumping on to the beacon bandwagon: real estate. The real estate business has taken note of iBeacon technology and we are seeing an increasing number of real estate giants using the technology for showcasing their properties, interacting with prospective buyers, automating the […]

Creating a Beacon Campaign for your Real Estate Business using Beaconstac

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The latest vertical to be exploring beacons is the real estate business. Real estate companies are fast realizing how important a role beacons can play in their marketing strategy. These devices can enhance the customer house hunting experience to a great extent by notifying customers about houses that are on sale in the vicinity, sending […]

Eddystone Beacons: A detailed guide to setting up Eddystone campaigns

Eddystone beacons_Everything you need to know

UPDATE 1: Chrome removes Physical Web support on iOS and Android. UPDATE 2: The Beacons notifications are now supported by Google’s own nearby services, which are active by default on all Android 4.4(KitKat) or newer devices. UPDATE 3: Android has shut down Google Nearby and all smartphones now require an app to receive beacon notifications. We […]

Best of Beacons this Week: Target Launches Beacon Test In 50 Stores and more

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  Our roundup this week is packed with informative nuggets and insights, right from how Target plans to use beacons across 50 of its stores, to how travellers can get a better experience at the JFK airport and more. So sit back, sip a cup of coffee and check out the stories we have lined […]

Beacon Management System – Why you need one

Beacon Management System

That beacons have gone mainstream is hardly news now. As more and more businesses aim to use beacons in their stores/museums/hotels/events and more, they are all faced with the one problem – how do I scale with beacons? Initially, most businesses (and as we often advise) start with a beacon pilot to test how beacons […]