According to a recent survey conducted by Survey Monkey, 59% of consumers would consider letting retailers know where they are in-store in exchange for exclusive values and savings. Another study from McKinsey reveals that the economic impact of IoT at retail will be close to $1.2 trillion by the year 2025. These are exciting times […]

It’s all over the news now! Google recently introduced a new beacon format and tools for working with BLE beacons. The new format is called Eddystone. And in case you are wondering how ‘Eddystone’ got its name – it is named after a lighthouse on the Eddystone Rocks in England. Let’s get into the finer […]

Transport services today face quite a few challenges, one of the most significant challenges being – fare evasion. That’s true! According to Wikipedia, operators of the New York City Bus system lose millions of dollars a year to fare evasion. Another recent article on Melbourne’s transport system reveals that around  250,097 passengers were busted for […]

Our roundup this week is packed with informative nuggets and insights, right from how 500 buses in London have been fitted with beacons to how brick-and-mortar retailers can take on E-commerce giants. So sit back, sip a cup of coffee and check out the stories we have lined up for you. 1. Beacons installed on 500 […]

In the current scheme of things, the brick and mortar retailers versus e-commerce giants war sounds much like the David Vs. Goliath story. And onlookers are eagerly waiting to see if David can fire the slingshot! Just as it was in the story, a lot of people believe that it’s impossible for brick-and-mortar stores (David) […]

Nearly 40% of consumers make purchases inside a physical store at least once a week, compared to just 27% who do the same online, according to PwC’s annual consumer survey. [Tweet “40 percent of consumers make purchases inside a physical store at least once a week”] The same research found that more than 60 percent […]

You must have heard it earlier: iBeacon is the most disruptive technology in recent times. While a lot of verticals are trying to get their hands dirty with beacons, others are still figuring out if they should be trying beacons. Whatever stage they are in, very few are totally aware of the ‘what’ and ‘how’ […]

Over the years, digital technology has revolutionized many domains including retail and travel. Of recent, innovation in the digital and mobile technology space is creating a marked impact on education, particularly on the self-learning and self- improvement side. Such technological developments have the potential to change the way students learn and teachers teach. However, most […]

We have been talking about how quickly beacon hardware and the beacon ecosystem have evolved in the span of less than a year. The latest development in this space is the entry of a new type of beacon that aims to do away with a lot of hassle involved in beacon deployments. [Tweet “How quickly […]

Over the last year, beacons have become so popular that they are already shifting fast from trials to mainstream deployments. So much so that, these proximity-based experiences have challenged mobile designers to think of user experience along new lines. So far, UX designers have been concerned about how their interface looks on a screen. To […]