[Webinar Slides] Eddystone beacons: Everything you need to know

Webinar Slides_Eddystone beacons-Everything you need to know

Eddystone, the new beacon format from Google is the hottest topic of discussion these days. While there is a lot of excitement around Eddystone, there is also a fair amount of confusion about how its introduction will affect businesses’ ongoing beacon projects. Quite a few of our customers wrote to us with queries about Eddystone, […]

[Webinar Slides] 7 Ways Retailers can Cash in on Beacon Marketing

According to a recent survey conducted by Survey Monkey, 59% of consumers would consider letting retailers know where they are in-store in exchange for exclusive values and savings. Another study from McKinsey reveals that the economic impact of IoT at retail will be close to $1.2 trillion by the year 2025. These are exciting times […]

Eddystone: How will it Impact your Business?

Eddystone_How will it impact your business

It’s all over the news now! Google recently introduced a new beacon format and tools for working with BLE beacons. The new format is called Eddystone. And in case you are wondering how ‘Eddystone’ got its name – it is named after a lighthouse on the Eddystone Rocks in England. Let’s get into the finer […]

How Buses can use Beacons to Streamline Ticketing, Enhance Commuter Experience and more

How-Buses-can-use-Beacons-to-streamline-ticketing-enhance-commuter-experience-and-more

Transport services today face quite a few challenges, one of the most significant challenges being – fare evasion. That’s true! According to Wikipedia, operators of the New York City Bus system lose millions of dollars a year to fare evasion. Another recent article on Melbourne’s transport system reveals that around  250,097 passengers were busted for […]

Best of Beacons this Week: Beacons installed on 500 London Buses and more

Our roundup this week is packed with informative nuggets and insights, right from how 500 buses in London have been fitted with beacons to how brick-and-mortar retailers can take on E-commerce giants. So sit back, sip a cup of coffee and check out the stories we have lined up for you. 1. Beacons installed on 500 […]

How Brick-and-Mortar Retailers can take on E-commerce Giants

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In the current scheme of things, the brick and mortar retailers versus e-commerce giants war sounds much like the David Vs. Goliath story. And onlookers are eagerly waiting to see if David can fire the slingshot! Just as it was in the story, a lot of people believe that it’s impossible for brick-and-mortar stores (David) […]

How well do you know Retail Technology Trends? Test your Knowledge!

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In the times of the ‘ever connected’ customer of today, retailers are trying hard to catch up to the latest technologies. As a retailer, are you aware of the latest technical innovations on the block? What are the terms you need to know to stay ahead of the curve? This quiz will help you assess […]

Retail App Trends: 4 New Features your App needs Right Now!

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In an attempt to drive customer engagement and provide a competitive differentiator, most retailers are looking for ways to add exciting and unique features to their apps. While some are experimenting with gamification in their mobile apps, others are mobile payment options and streamlining the checkout process as ways to enhance the app experience. Let’s […]

Building an Audience for your Retail App: Top 4 Tips

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According to a recent report from Flurry, a mobile analytics firm, shopping app usage grew faster than any other category of apps in the past year. In 2014, sessions on shopping apps on iOS and Android devices increased by 174% . This is a great sign for retailers who have an app or are planning […]

[Webinar] 7 Ways Retailers can Cash in on Beacon Marketing

Feature-Image_Slides-7-ways-retailers-can-cash-in-on-beacon-marketing

Retailers today are becoming much more adept at using new technologies. And among these emerging technologies, iBeacon stands out with its proximity awareness features and the ability to target customers accurately. A recent Business Insider report, states that beacons will influence $4 billion worth of retail sales this year at top retailers and this number […]