Tech in Real Estate: 5 top realtors making the best use of Bluetooth beacons

5 Real-estate agencies that made the best use of beacon technology

Despite splurging on conventional advertising methods like radio ads, billboards, and flyers, most businesses miss out on being noticed by the potential buyers. This is why real estate industry has recently picked great interest in beacon technology which successfully enhances their reach. Real estate businesses visualize a sales boost with beacons due to the high […]

11 Location-based mobile marketing FAQs you need to know

location-based marketing FAQ's

1. What is location-based marketing? Location-based services (LBS) use real-time geographical data from a mobile device to provide information, entertainment and security. Location-based marketing (LBM) is one of the location-based services. Location-based marketing is a direct marketing strategy that uses a device’s geo-data to alert the users about the offerings of businesses relevant to their […]

Proximity marketing in action at Collingwood’s annual street event

beacon-based Proximity marketing in Collingwood's street event

A street festival is conducted in the Downtown Collingwood every year. The organisers introduced proximity marketing using beacons to this annual art event. Each year’s festival has a different theme. This year’s theme is Collingwood history, and the event is conducted from May 19th to October 6th, 2018. As a part of the decoration, painted […]

Retail Marketing: 4 ways to boost impact of digital signage using beacons

Retail Digital Signage: 4 ways beacons can enhance its impact

Digital signages are replacing the legacy advertisement channels, such as printed ads by displaying attention-grabbing multimedia content. These large-sized digital signages are currently used to capture the attention of visitors, engage with them in-store by playing relevant videos, and provide information about the product – colour choices, reviews and social media mentions. Not only does […]

5 ways to promote your food delivery business with Bluetooth beacon marketing

Beacons and proximity marketing for food delivery business

We live in a world where, most of the time, people are either too busy to cook or too lazy to get dressed to go out and eat. This is why “Food Delivery Services” worldwide have generated an insane revenue of 121,848 million USD in 2018. Growing at a CAGR of 17.7%, the revenue is […]

How to generate leads using beacon technology

How to generate leads using beacon technology?

Lead generation is one of the most critical stages of marketing which is why businesses invest a lot in it. Despite splurging on many lead generation methods, some companies fail to achieve the expected results. This happens because of their scattered focus. Focusing on one effective approach is better than investing in a lot of […]

Beaconstac product update: Introducing Markdown Card themes

Introducing the Markdown Card themes

Beaconstac introduced markdown cards to save the time that web pages would take to load when you simply push notifications with URLs.  The content that markdown cards delivers are attractive, simple and to the point. As a result of the efficiency, more than 85% of our users have begun to use Markdown Cards. This is […]

AFRC leverages beacons for recruitment

AFRC leverages beacons for recruitment

AFRC (Air Force Reserve Command Recruiting Service) recently launched an interactive Mobile Marketing Platform (MMP) for recruitment. The purpose of this MMP is to increase awareness, drive engagement, & educate candidates about the Air Force Reserve. A unique feature on the MMP is the beacons that send out messages inviting attendees to visit the Air […]

Starbucks edges out Apple Pay

Starbucks edges out Apple Pay

Businesses are creating their own payment apps, which help them to capture valuable data about their users besides easing the payment process. Starbucks is one of those successful businesses. Starbucks has found enormous success in the proximity based mobile payments space. According to eMarketer, 23.4 million people use the Starbucks app to make a purchase […]

Proximity marketing is 16 times more effective than Google Pay per click

Proximity marketing is 16 times more effective than Google Pay per click

Millennials rate personalisation and convenience as keys to a great shopping experience. Shopping platforms are continuously improving their services by enhancing the level of relevance and personalisation using various methods. Beacon-based proximity marketing is one of the most effective methods that has proven to bring effective engagement. The biggest advantage of beacons is contextual marketing. […]