Location-based technologies have witnessed significant growth over the last few years, with brands across diverse verticals leveraging technologies like iBeacon to deliver unique and valuable location-based content and services to customers. Now, with the introduction of Eddystone beacons and the Physical Web, businesses have another new and effective channel to reach customers at the right […]

We are back with this week’s best of beacons post. In this feature, we cover some interesting news and updates from how Waze is leveraging beacons to assist in tunnel navigation to how the proximity marketing industry is expected to witness massive growth as we move forward. So, sit back and check out the latest […]

Anchored on the premise of bringing the core power of the web to objects in the physical world, Eddystone beacons and the Physical Web hold significant promise for not only proximity marketers, but also many diverse industries and verticals. The Physical Web allows businesses, both big and small to deliver the most relevant, contextual mobile […]

Ever since its introduction, Google’s Physical Web project has been attracting the attention of marketers worldwide, largely due to the ease of providing contextual and location-based marketing opportunities. This year, at Google I/O, the annual developer conference, Google made significant upgrades to the Physical Web project by introducing Nearby Notifications. Nearby Notifications are essentially a […]

Physical Web, the proximity ecosystem that is supported by Google’s Eddystone beacons is transforming physical world experiences like never before. The Physical Web was developed with the idea of bringing the power of the internet/web to objects in the physical space. This means, people can interact with objects in the physical world straight through their […]

In today’s fast paced world where people are constantly connected to smart devices, the best way to engage them across their many micro moments is by leveraging proximity solutions. Proximity marketing is based on the core premise of delivering the most contextual and personalized content or experiences at the right time and place, thereby ensuring […]

Location intelligence has become important for both individuals and enterprises in today’s hyper connected world. From using location data to hail the nearest cab to tracking employee attendance through proximity sensors, location information has practically become ubiquitous. Among the host of location-based technologies, Apple’s iBeacon technology, and Google’s Eddystone beacon protocol are proving to be […]

Beacons and proximity solutions are fast becoming popular with marketers and brands not only for the engaging customer experiences they generate but also for the valuable data analytics and insights they gather, like, footfall metrics, engagement rates and repeat visit patterns among others. Gathering such important metrics was so far possible only by big brands […]

Proximity technologies and solutions have been attracting the attention of marketers, businesses and investors alike for the past few years and this interest has only been growing. This enthusiasm in the proximity market can be attributed to the pace at which the industry has been growing. Today, there are a wide range of proximity solutions […]

Ever since its introduction is 2013, iBeacon technology has been consistently growing and today it plays a significant role in the global IoT infrastructure. With its innate ability to deliver contextual, timely and personalized mobile experiences, the technology has witnessed widespread adoption and growth on both business and customer fronts. In fact, the technology has […]