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7 Ways Beacons are Disrupting the OOH Advertising Space

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Out-of-home (OOH) advertising today has made great strides in terms of incorporating new technologies, formats and mediums in order to influence customers in the intended manner. The OOH industry has been innovating at such a fast pace that it has now become ubiquitous; OOH advertisements are now being placed anywhere (from billboards at stadiums to […]

7 Tips on Relieving Beacon Privacy Concerns of your Customers

7 Tips-on-Relieving-Beacon-Privacy-Concerns-of-your-Customers

Every new technology is faced with skepticism till its real value is discovered and understood. This trend has been more significant in the last few years, as users became more aware and started treating data privacy and security as a key issue with regards to any technology.  This concern is further heightened when it comes […]

Top 5 Google Nearby Campaigns You Can Learn From

Top-5 Google-Nearby-Campaigns-of-2016-that-you-Must-Know-About

The announcement of Google Nearby at this year’s Google I/O has created quite a buzz in the area of proximity solutions. In specific, Google Nearby Notifications has got several brands and businesses excited, given the prospect of delivering highly contextual mobile-based brand experiences in the most seamless manner. Google Nearby is built on the core […]

Eddystone Beacons at Events: 5 Campaign Ideas that Every Event can use

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Events today, be it sporting events, music festivals or tech conferences, heavily rely on technology to offer enhanced experiences in order to not only drive event attendance but also popularity and event success. Among the gamut of technologies available, a key focus area is mobile. In fact, according to CrowdCompass, 86% of planners will have […]

Best of Beacons this Week: Citibank commits to beacons, and more

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We are back with this week’s best of beacons post. In this feature, we cover some interesting news and updates from how Citibank leveraged beacons to enable easy ATM access to an interesting post on how businesses can choose the best beacon protocol (between iBeacon and Eddystone) for their proximity marketing campaigns. So, sit back […]

Beacon-based Mobile Payments: 4 Brands that are Doing it Right

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Mobile payments, especially in physical locations have been gaining significant traction over the past few years. According to a recent report by Prepaid International Forum, 24% of adults in the UK alone have used their smartphones to make in-store mobile payments and 12% do so on a regular basis. Significant reasons for the sharp increase […]

Top 5 Ways to Boost Customer Engagement on Mobile

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Mobile phones have become ubiquitous and are proving to be a one stop shop for fulfilling a host of user needs  and wants. Not only is mobile adoption increasing, even the time spent on mobile phones is witnessing an upward swing. According to KPCB’s, Internet Trends 2015, mobile digital media time in the US stands […]

6 Impressive Location-based Features that Every Retail App Should have

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GET STARTED WITH GEOFENCING With omnichannel retail fast becoming a reality, it’s imperative that retailers connect to customers across all touch points, digital and physical. According to a recent study, companies with omnichannel customer engagement strategies retain 89% of customers on average. One of the factors playing a critical role in today’s omnichannel retail is […]

Top 8 Tips on Building an Omnichannel Retail Strategy

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The present day customers are not only tech-savvy, but are also multi-channel consumers. While a majority of sales are still fulfilled in physical stores, online channels and social media have a huge impact on customer behaviour. This new class of empowered customers also seek highly personalized, consistent and holistic experiences across all channels. Retailers today […]

Best of Beacons This Week: Coachella 2016 uses beacons, and more

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We are back with this week’s best of beacons post. In this feature, we cover some interesting news and updates from how the Coachella Valley Music and Arts Festival plans to use beacons to how Eddystone campaigns can prove to be really valuable to retailers. So, sit back and check out the latest stories on […]