As 2016 begins, mobile commerce in India is undergoing an exciting transition. The country has seen an impressive rise in everyday commerce conducted via mobile devices. A market report released last year by consulting firm Zinnov estimated that India’s market for mobile commerce was worth $2 billion in 2014 and is estimated to grow up […]

With the latest investment spurt visible in the sports industry for leveraging iBeacon technology, it is evident that sports venue owners and sports team sponsors are tapping into beacon’s micro-location capabilities to deliver specifically targeted personalized messages, alerts, services, and more on smart devices. In our earlier blog posts, we have already explored the ways […]

Beacons present several opportunities to make mall experiences more delightful for shoppers, but they also provide various analytics that can be incredibly useful for mall owners. In this post, we will focus on how to collect and interpret these analytics using the Beaconstac platform. You will learn how to better understand shopper behavior so you […]