Getting Started with Beacons – The Game Plan

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Getting started with any emerging marketing tech can be intimidating. You’re not sure where to begin, what to expect and how fast you can start seeing results. Proximity marketing using beacons is no different. While thousands of retailers and other businesses have deployed beacons successfully, it can be quite daunting to understand what proximity marketing […]

Ebook: The Definitive Guide to Beacon Pilots

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  The demand for contextually relevant experiences – both online and offline – has tremendously increased over the last few years. iBeacon technology presents an amazing opportunity for businesses across verticals to create location-aware messaging and engage with their audience at the right time. An increasing number of industries are now investing in beacon pilots to enhance […]

Infographic: iBeacon Technology – Connecting physical and digital worlds

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According to a recent study by Google, 82% of smartphone users turn to their phone to influence a purchase decision while in a store. This provides brands a great opportunity to deliver contextually relevant messages while the purchase intent is high.  iBeacon technology is the medium to do just that and more. An increasing number of industries besides retail like […]

Creating a Beacon Campaign for an Event using Beaconstac

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Event organisers are always on the lookout to enhance attendee experience in new and interesting ways. Beacons provide event managers an opportunity to engage with attendees as well as personalise their conference experience. You can use beacons to streamline the registration process, collect session feedback, help attendees navigate through the venue and a lot more. […]

Bringing Beaconstac to Xamarin Developers

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Over the past 2 decades of computing, one thing has been evident: technology’s charge into new arenas has almost always been led by developers. Going by the hundreds of thousands of apps on iOS & Android, what your smartphone can do today (think about posting pictures, flagging a cab, or messaging your friends halfway around […]

Creating a Beacon Campaign for your Restaurant using Beaconstac

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Several high-profile restaurants and bars are currently testing iBeacon technology to improve customer experience. From pushing offers to reducing queues, the possibilities of putting beacons to use in restaurants are endless. Today, let us create a campaign that rewards regular diners at a restaurant with a specialized dinner coupon. It’s extremely simple to set up […]

Creating a Beacon Campaign for your Museum using Beaconstac

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A lot of leading museums have started testing and deploying beacons to enhance visitor experience. Though the technology may seem a bit intimidating, implementing it can be extremely rewarding for visitors as well as  museums in a variety of ways. Let me paint a picture to give you an idea of what I’m talking about: […]

Creating a Beacon Campaign for your Retail Store with Beaconstac

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Blue and Black or White and Gold, let the mannequin tell you what color the dress is! Last year saw a lot of leading retailers such as House of Fraser and Bentalls install beacon-enabled mannequins in their store. These mannequins detect when a user is closeby (in-store or looking at a window display) and provides […]

Calling all #IoT hackers to Beacon Hack Day – San Francisco Bay Area

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Are you a passionate iOS developer eager to solve real world problems using beacons? Come, spend your day learning and building amazing location-enabled apps with us. If you are in the San Francisco Bay Area and are excited about beacons and Internet of Things, this is one event you shouldn’t miss. Read about Beacon Hack […]

Infographic: Anatomy of a Beacon

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The buzz around iBeacon technology continues to rise with big brands like Macy’s, Lord & Taylor, Walmart and more investing in them. According to a recent Adobe research, 18 percent of marketers are reported to be actively testing or deploying beacons and the numbers are expected to double in 2015. While beacons can transform the […]