Infographic: Rise of Social Media in Ecommerce

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Despite online retail experts debating the impact of social media on ecommerce sales, there’s no denying the fact that brands are investing in social media channels to build a loyal fanbase. Here are some interesting numbers that reiterate the importance of social media in ecommerce. Don’t miss our bonus tips section at the end of […]

Top Paid Channels for Marketing your App

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Millions of apps currently populate the App Store and Google Play, making it increasingly difficult for developers with a stringent marketing budget to get their apps discovered. The cost of acquiring a new app user who opens an app three times or more has grown from $1.30 in 2012 to $1.62 at the end of 2013, […]

5 Online Fashion Retailers making the best use of Social Media

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With the increase in smartphone ownership, social media is beginning to play a greater role in e-commerce. In 2013, social media giants Facebook, Twitter and Pinterest together accounted for 75 percent of social generated e-commerce sales, according to a BI Intelligence study. The study also found that 39% of Facebook users follow brands to research […]