4 Interesting iBeacon Use cases You Need to Know

iBeacon technology’s application in multiple verticals is reaching new heights as is the number of beacons deployed globally. According to reports, 5 million out of 6.2 million proximity sensors deployed globally this year are beacons.This number is on track to reach 8 million beacons by the end of 2016, with a steady growth to 400 […]

Creating an Eddystone Campaign for Universities using Beaconstac

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With investment in education technology having reached new highs last year, the education sector seems to be fast moving towards an overhaul. Several experts in education agree that investment in technology is no longer an option but a necessity since it is becoming integral to enhancing experiential learning, facilitating hands-on activities and cooperative learning, fostering […]

Eddystone Kit FAQs: Everything you need to know about Beaconstac’s Eddy Kit

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Google entered the beacon space in July 2015, two years after Apple, by designing their own beacon protocol called Eddystone. This started a wave of new exciting developments in the beacon space, as it received the much needed push from Google. You ask how? Well, Google played a masterstroke on various fronts by introducing Eddystone: I. […]

3 Unique Beacon Use Cases: Breaking the Internet of Things (IoT) Barrier

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The Internet of Things (IoT) has been gaining a lot of traction ever since it has been labeled as ‘the next Industrial Revolution’ by industry experts. And many industry verticals are heavily investing in IoT solutions too. IoT is undoubtedly fast driving innovation and new opportunities by bringing every object, consumer, and activity into the […]

Launching your First Beacon Project? 8 Things you Need to Know

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Businesses are quickly adapting to the technological advances so as to remain ahead of their competitors. They are investing in location-based technologies, such as iBeacon, Wi-Fi, Li-Fi, and so on, as it gives them an edge by creating multiple points-of-sale and engagement abilities at a personalised level with their customer base. Beacons are doing specifically […]

Li-Fi vs Wi-Fi vs iBeacon (BLE) technology

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The growth of location-based technologies has not escaped anyone’s notice as location continues to revolutionize location-based services, analytics, advertising revenue opportunities and much more. The Location Based Services (LBS) and Real-Time Location Systems (RTLS) market itself is growing at a CAGR of 37.1% and is expected to reach 54.95 Billion USD by 2020, from 11.36 […]

4 Success Metrics for Proximity Marketing Campaigns and How to Achieve them

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Beacons are already making great headway in 2016. Right from their successful deployment in Australia’s second oldest zoo to their use for tracking important assets at Nicklaus Children’s Hospital, we are witnessing a fast paced growth in the number of beacon deployments in various industry verticals. In fact, the number of beacon deployments is expected […]

Best of Beacons This Week: Google’s Security Framework for Eddystone and more

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We are back with another issue of ‘Best of Beacons’ this Week. This week we’ve got a great lineup of beacon articles in store, right from how Australia’s second oldest zoo is using iBeacon technology to enhance visitors’ experiences to the ways in which Barneys New York is solving the personalisation problem with the help […]

Retail 2016: Why Retailers should use Beacons to Target Millennials

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Millennials—born between 1980 and 2000—make up the most influential key demographic in the growing retail industry as they were the first generation to grow up in the new world’s explosion of technology. They are confident, savvy, goal-oriented, and are often defined as the always-connected generation. And, they are now changing the rules of brand marketing, […]

Point-based or Grid-based: Which beacon deployment will your business need?

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The overall Location Based Services (LBS) and Real-Time Location Systems (RTLS) market is expected to grow from USD 11.36 billion in 2015 to USD 54.95 billion by 2020, at a CAGR of 37.1%. And, iBeacon Technology forms a critical part of this growth as it is forging its way into various verticals at an incredible […]