How to Launch an Eddystone Campaign from Scratch


Google recently announced Eddystone support on the Chrome browser for Android devices, which is a great step in bringing interaction with the Physical Web content and seamless mobile experiences to the Android smartphone user segment. The Physical Web is an open source approach to use the core superpower of the web – ‘Interaction on demand’. […]

Best of Beacons This Week: Fujitsu brings IoT to the Zoo in Tokyo and more


We are back with another issue of ‘Best of Beacons’ this Week. This week we’ve got a great lineup of beacon articles in store, right from Fujitsu’s announcement about beacon-enabling the Tokyo Parks Navi smart device app to Maxus’ report on the potential of beacons in retail. So sit back, sip a cup of coffee, […]

IoT Ecosystem: How the IoT Market will Explode by 2020


The IoT (Internet of Things) is growing at a significant pace as consumers, businesses, and governments are recognising the benefits of connecting inert devices to the internet. A recent report titled ‘The Internet of Things Ecosystem Research’ from Business Insider (BI) states that the number of devices connected to the internet will increase from 10 […]

Beacons in India: 4 Reasons Indian Retailers should invest in Proximity Marketing


The Indian technology and services market is poised to touch US$350 billion by 2025, as stated in the recently launched Nasscom-McKinsey’s report titled Perspective 2025: Shaping the Digital Revolution. The market will witness a steady growth to reach US$350 billion from US$132 billion in 2015. Innovation will be a major factor among those driving the […]

Best of Beacons This Week: Google tests ‘Hands Free’ beacon app for mobile payments and more


We are back with another issue of ‘Best of Beacons’ this Week. This week we’ve got a great lineup of beacon articles in store, right from Google’s announcement about testing a beacon-enabled mobile app called ‘Hands Free’ to Business Insider’s report on the boom in IoT. So sit back, sip a cup of coffee, and […]

Creating a Beacon Campaign for Asset Tracking at your Warehouse using Beaconstac


ABI Research lately asserted that there is a “huge opportunity” for beacons in an array of non-retail verticals, such as smart homes, vending machines, enterprises, and so on. ABI analyst Patrick Connolly reinstated the same by stating that many of these markets are forecasted to deploy BLE Beacons in much larger volumes than retail“. One […]

5 Tips for Building a Successful Beacon App


According to experts, 2016 will be the year of the beacon. With the unlimited opportunities that beacons offer to both retail and non retail verticals, businesses all across are gearing up to effectively leverage iBeacon technology. One of the most vital requirements for this is having a beacon app. It is essential to have a […]

Top 4 Location-based Marketing Trends for 2016


Businesses are investing in location-based marketing strategies and location technologies to directly communicate with customers through their mobile devices. This makes for a smart choice for two primary reasons: widespread adoption of smartphones and evolution of location-based technologies. Firstly, the global smartphone penetration per capita is on a rise from 9.6 percent in 2011 to […]

Proximity Marketing Examples: 28 Retail Companies Nailing it with their Campaigns

Last Updated: 1st June 2018 Unacast’s latest Q4 Proxbook report confirms that beacon deployments are on track and the numbers align with ABI Research’s forecast of 400 million beacons to be deployed by 2020. Last year, we saw big brands undertaking large-scale beacon deployments. And, this year started with Rite Aid’s announcement of initiating the […]

Creating a Beacon Campaign for your Supermarket using Beaconstac


Unacast, which operates a network of beacon and proximity data, recently released its Q4 Proxbook report that reveals a staggering 52% growth in the number of beacons deployed in the past quarter. We have seen a number of large-scale beacon deployments that would corroborate such a figure. One of the top retail marketing strategies for […]