Beaconstac And Kumulos Make Proximity Marketing Simpler

Beaconstac And Kumulos Make Proximity Marketing Simpler

Making a beacon-aware app just got a whole lot simpler. Mobile developers and mobile development agencies can now access the robust mobile app performance management by Kumulos as well as Beaconstac’s comprehensive proximity marketing solution to send push notifications using beacons. Announcing the partnership, Kumulos Founder & Director, Bob Lawson says, “There’s a great fit […]

Phones compatible with NFC in 2019: Find the complete list here!

Phones compatible with NFC

Avant-garde marketers realized very early on that NFC, as a technology, has more potential than just initiating cardless payments. Having NFC-enabled products in the store is analogous to having a store assistant waiting on individual customers paving the way for a more personalized shopping experience. Not to mention, the consumer is in charge and can […]

Run proximity marketing campaigns without an app with Beaconstac

Run proximity marketing campaigns without an app

Exciting times ahead at Beaconstac! The Beaconstac solution now supports NFC and QR codes in addition to beacons giving you the opportunity to run proximity marketing campaigns without an app. While beacons remain the best way to deliver location-based contextual content through a native app, we recognized the need for an app-less proximity marketing solution […]

Why 2020 is the year of QR codes

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With the novel coronavirus wreaking havoc, QR Code powered solutions have come to our rescue. China has used QR Codes as a way to filter visitors at checkpoints. Singapore is using QR Codes to ensure contatcless visitor entry and to facilitate community-driven contact tracing. Across the globe, QR Codes are being used in contactless delivery, […]

DIY Beacon App Builder: A Beaconstac and Shoutem Initiative

Beacon app builder for Android and iOS

Proximity Marketing market is expected to be worth $52.46 billion by 2022 as businesses pay more attention to giving consumers experiential choices. While proximity marketing through beacons can be achieved by a hardware agnostic app like NearBee that allows consumers to check out all the offers in their neighborhood, we quickly understood there was a […]

Top retail marketing strategies in 2019

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To make it in retail, the mantra for success was – Location, Location, Location. Not anymore, though. 2018 saw major big-box retailers like Toys R Us, Bon-Ton closing down and others like Macy’s, Sears and J.C. Penney closing some of their major stores. The culprit? E-commerce that has brought on the ‘retail apocalypse.’ But, the […]

QR Code Marketing: QR Code Use Cases for Proximity Marketing in 2020

QR code use cases for proximity marketing in 2019

QR codes were first invented in 1994 by the Denso Wave company to track their manufacturing process for vehicles. That’s all there was to QR code usage. Just like NFC and RFID, tracking items was what QR codes were primarily used for. TRY QR CODES FOR MARKETING START 14 DAY FREE TRIAL Table of Contents […]

Best use cases of NFC to implement in 2019: Proximity marketing without an app

Proximity Marketing without an app: Best use cases of NFC to implement in 2019

In the era of ‘AI’ and Machine Learning, it seems strange to be talking about a technology that was invented in 2002. But, what started as a corollary to RFID has evolved into a full-fledged technology of its own. What is NFC? NFC or Near Field Communication enables compatible devices to communicate over short ranges. […]

BLE beacons, QR codes and NFC – A unified approach to boost millennial engagement

2018 was the banner year for proximity marketing solutions like Bluetooth beacons and QR codes. While Tommy Hilfiger experimented with Bluetooth-tagged clothing, small business retailers used beacons to design experiences similar to Amazon Go. Not just that, Snapchat launched QR based Snapcodes, and Instagram, Amazon, and Google caught up. Clearly, as 2018 has come to […]

How SMBs can leverage location-based marketing to drive their ROI

By 2022, the proximity marketing market is estimated to be worth USD 52.46 billion. And, with the growing emphasis on improved customer experience, SMBs must make efforts to incorporate proximity marketing in their marketing arsenal. Instead of singling out only one proximity channel, a smart move is to implement a combination of two or more […]