Proximity marketing as a form of marketing has been around for decades but has remained confined to just bringing people to stores. However, with Bluetooth beacons not only can brands bring more people to the store, but also engage with customers inside the store. Related: Using beacons to improve the consumer experience Think of Bluetooth […]

Google’s announcement to shut down its Nearby service has come as a shock to many. For proximity marketing solution providers who had invested in this because it required no app to be downloaded, this is indeed a major setback. Proximity marketing has always been and continues to strive to be relevant to the end-user. Spinning […]

Google Nearby: The journey so far On June 9, 2016, Google announced a new feature called ‘Nearby’ on all Android devices that was intended to lead the end-user to open or download an app and know more about things nearby. The idea was to serve the end-user with hyperlocal and contextual apps and information. So, […]

The holiday season is just around the corner with Halloween only a week away. Holiday marketing campaign ideas are afoot and we wanted to share some of the best marketing strategies for Halloween and Thanksgiving that businesses can execute with beacon technology. Related: Holiday marketing ideas with beacons: Trends, forecasts, and shopping predictions Last year, […]

Our engineering and design team has made a few more enhancements this month to give you an even more seamless experience using the Beaconstac dashboard. From directly embedding Google maps to markdown cards to being able to track your orders on the Beaconstac Store, there have been a lot of consumer-centric upgrades. Update #1: Store […]

Although the holiday season doesn’t start till the end of November, shopping for the holiday season is already in full force. In a study by Bazaarvoice, 2 types of shoppers were identified – planners and spontaneous shoppers. 59% of shoppers – the planners – start shopping 42 days before the holiday season even starts leaving […]

What is Hyperlocal Marketing? In 2009, hyperlocal marketing became every marketer’s favorite buzzword. Hyperlocal marketing entails extremely targeted campaigns designed to lay emphasis on a particular city or region. The idea behind it is that consumers respond better to marketing campaigns when it holds some relevance to them. That explains the rise in personalized advertisements. […]

Bringing proximity marketing as a solution to clients as a proximity marketing reseller can be quite a daunting task. This step-by-step guide will help you cover all the bases, understand what you should focus on and how to manage client expectations. Step #1: Win over clients A potential client who is new to proximity marketing […]

A custom website can cost upwards of $10,000 per year which is why 92% of small businesses don’t have a website yet. 22% of small businesses also state that a lack of technical skills curbs them from having a website. And while having a website may be the upgrade most small businesses need, there are […]

iBeacon was merely a concept back in 2013. 5 years later, it has taken over retail stores and large enterprises alike. Since Apple first came out with this technology, the word iBeacon has become somewhat synonymous with a beacon. However, a beacon is merely the piece of Bluetooth equipped physical hardware that allows beacon technology […]