×

How to integrate Google Analytics with Beaconstac to track users

How to integrate Google Analytics with Beaconstac to track users

Google Analytics is a free web analytics service that lets you analyze your website and app traffic. Google Analytics also gives you a real-time overview of your audience – countries they belong to, how much time they spend on your website and how you acquired them. So, why should you use Google Analytics? Google Analytics […]

5 verticals that are flourishing with beacon technology in 2018

5 verticals that are flourishing with beacon technology

The market for beacon technology is expected to witness 80% growth over 2018-2024. This is mainly attributed to the penetration of smartphones and other smart devices that are Bluetooth equipped. While beacon technology is often linked to retail marketing strategies, there are plenty of other verticals that are enjoying success with BLE beacons. Based on […]

Billboard and OOH Advertising: Can Beacon Technology breathe new life into it?

Can Beacon Technology breathe new life into Billboard and Outdoor Advertising?

Billboard and OOH advertising have thrived where TV and newspaper ads have failed. 98% of the population sees at least one billboard advertisement every week. 71% of consumers often look at the message on the billboards. Outdoor advertising is still growing (2.9% in 2018) but compare that to Facebook wherein Facebook ads alone reported a […]

9 Disruptive Marketing Strategies for Small Retail Businesses learned from the Pros

9 Disruptive Marketing Strategies for Small Retail Businesses learned from the Pros

14% of small retail businesses fail because of poor marketing strategies. Find out what marketing strategies for retail can save the day. 20% of small retail businesses fail in their first year and 30% of small retail businesses fail in their second year. This alarming statistic can be chalked up to a variety of reasons […]

Beaconstac Product Update: Introducing Image Customizations and Analytics Export

Beaconstac Product Update: Introducing Image Customizations and Analytics Export

This month has been another big leap for us as we made some tweaks in Beaconstac to help you get the best of beacon technology. We are continuously striving to solve your issues – some that you let us know through feedback and some that we feel can help you make the most of the […]

A definitive guide to beacon proximity marketing in car dealerships

A definitive guide to beacon proximity marketing in car dealerships

  Beacons have proven their worth in a lot of verticals like real estate, retail, hotels among many others. So, can beacons be used in car dealerships as well? Yes. Beacons are revolutionizing the way customers buy cars and engage with salespersons at dealerships. Let’s explore some of the ways beacons have broken the norm. […]

PWAs and beacons: A powerful retail mobile marketing strategy

PWAs and beacons: A powerful retail mobile marketing strategy

The mobile app has seen a tremendous change in the way users interact with it. Since its inception in 1994, apps have gone through a massive overhaul. There are apps to book flights, measure distances and even help you get fit. Apps, when tied to BLE beacons, can also help retailers drive sales and increase […]

Why proximity marketing resellers should choose Beaconstac over MLM companies

Why proximity marketing resellers should choose Beaconstac over MLM companies

There is no sliver of doubt about where beacon technology and proximity marketing is going. Growing at a CAGR of 29.8%, the market for proximity marketing is going to be worth USD 52.46 billion by 2022. Let’s not forget the whopping 53% of consumers that are willing to share their location to receive relevant advertising. […]

11 compelling iBeacon and Eddystone beacon use cases making headlines in 2018

11 compelling iBeacon and Eddystone beacon use cases making headlines in 2018

Think beacons can only be used as a marketing ploy? Think again.  iBeacon and Eddystone beacons use cases have surfaced over the course of the year. From making lives easier to being used as a educational tool, Eddystone beacon and iBeacon have made waves in 2018. 11 iBeacon and Eddystone beacon use cases that you […]

4 retail marketing trends radically reshaping retail landscape in 2018 and beyond

4 trends radically reshaping retail marketing in 2018 and beyond

The retail marketing landscape has undergone some significant changes over the past few decades. The word ‘store’ is slowly being replaced with ‘physical retail spaces’. Given the major explosion of e-commerce giants like Amazon, retail marketing is no longer about just selling things. Retail marketing trends entails about selling experiences and subtly guiding consumers to […]