A definitive guide to beacon proximity marketing in car dealerships

A definitive guide to beacon proximity marketing in car dealerships

  Beacons have proven their worth in a lot of verticals like real estate, retail, hotels among many others. So, can beacons be used in car dealerships as well? Yes. Beacons are revolutionizing the way customers buy cars and engage with salespersons at dealerships. Let’s explore some of the ways beacons have broken the norm. […]

PWAs and beacons: A powerful retail mobile marketing strategy

PWAs and beacons: A powerful retail mobile marketing strategy

The mobile app has seen a tremendous change in the way users interact with it. Since its inception in 1994, apps have gone through a massive overhaul. There are apps to book flights, measure distances and even help you get fit. Apps, when tied to BLE beacons, can also help retailers drive sales and increase […]

Why proximity marketing resellers should choose Beaconstac over MLM companies

Why proximity marketing resellers should choose Beaconstac over MLM companies

There is no sliver of doubt about where beacon technology and proximity marketing is going. Growing at a CAGR of 29.8%, the market for proximity marketing is going to be worth USD 52.46 billion by 2022. Let’s not forget the whopping 53% of consumers that are willing to share their location to receive relevant advertising. […]

11 compelling iBeacon and Eddystone beacon use cases making headlines in 2018

11 compelling iBeacon and Eddystone beacon use cases making headlines in 2018

Think beacons can only be used as a marketing ploy? Think again.  iBeacon and Eddystone beacons use cases have surfaced over the course of the year. From making lives easier to being used as a educational tool, Eddystone beacon and iBeacon have made waves in 2018. 11 iBeacon and Eddystone beacon use cases that you […]

4 retail marketing trends radically reshaping retail landscape in 2018 and beyond

4 trends radically reshaping retail marketing in 2018 and beyond

The retail marketing landscape has undergone some significant changes over the past few decades. The word ‘store’ is slowly being replaced with ‘physical retail spaces’. Given the major explosion of e-commerce giants like Amazon, retail marketing is no longer about just selling things. Retail marketing trends entails about selling experiences and subtly guiding consumers to […]

Buy beacons: 7 things you need to know before buying beacons

Buy beacon guide

How to buy beacons (better AND more efficient!)? By now, you know all about what a beacon is and what it does. Now, it’s time to buy beacons. BUY BEACONS SCHEDULE DEMO Just to recap, what is a beacon? A beacon is a small Bluetooth radio transmitter that can send messages to nearby devices. This guide […]

10 powerful holiday season beacon marketing strategies for 2018

10 powerful holiday season beacon marketing strategies for 2018

‘Tis the season to be jolly because beacon technology is taking off and you may want to take some inspiration from holiday seasons gone by. NRF reported that sales during November to December was up 5.5% in 2017 from 2016. 66% of consumers shopped because a deal was too good to pass up on. More […]

Proximity Marketing in 2019 and the market forecast for 2022

Proximity-based marketing isn’t a new concept. It has been around for decades. Whether it’s giving out flyers in the busiest part of the city or hiring a sign spinner to drive sales, it has always relied on location-based marketing. With the dawn of the World Wide Web, marketers were able to target consumers using their […]