Why Businesses Need to Leverage Beacon-Based Retargeting Right Now

Retargeting-using-beacons:-Why-and-how-are-brands-embracing-it

Though beacons have been around for long, marketers across various verticals even today, often associate this BLE based technology as one that it used to trigger in-store coupons or notifications. However, things are fast changing, as retargeting is quickly emerging as one of the most compelling use cases of beacons. Not surprising, given the huge […]

7 Reasons Why Businesses in India Should Invest in Beacons Now

Why-businesses-in-india-should-invest-in-beacons

Year 2016 will always be known as the year that saw beacons go beyond the buzz about them and deliver enhanced user experiences across sectors. Not only did beacons move beyond retail, but the launch of Nearby Notifications and the announcement around Bluetooth 5, pushed beacons into some of the emerging markets in the world, […]

7 Tips on Relieving Beacon Privacy Concerns of your Customers

7 Tips-on-Relieving-Beacon-Privacy-Concerns-of-your-Customers

Every new technology is faced with skepticism till its real value is discovered and understood. This trend has been more significant in the last few years, as users became more aware and started treating data privacy and security as a key issue with regards to any technology.  This concern is further heightened when it comes […]

Wi-Fi Analytics vs Beacon Analytics: Which one will your Retail Store Benefit from?

wi-fi-analytics-vs-beacon-analytics

It’s no news that brick and mortar retail stores are currently taking a considerable hit from their online counterparts. The primary driving factor behind this movement is no secret either. Merely observing the undisputed pioneer of online retail, Amazon, will help you gauge that the secret sauce to their competitive edge lies in detailed and […]

Wi-Fi Marketing vs Beacon Marketing

Wi-fi-Marketing-vs-Beacon-Marketing

Are you shocked to see the buzz that ‘Pokemon Go’, a game developed by Niantic, an augmented reality game maker, has generated and wondering why? Well, the credit truly goes to the engaging location-based experience that the app offers its users. Though Pokemon Go uses GPS, there are a few other location-based technologies, including Wi-Fi, […]