Location-based Marketing vs Proximity Marketing

Location-based-marketing-vs-proximity-marketing-Which-one-should-my-business-opt-for?

It is no secret that location-based marketing is fast changing the way consumers interact with brands around them. According to a report by the Location Based Marketing Association, 75% of marketers believe location-based marketing is an important element to their business strategy. One of the primary reasons why location-based marketing is so popular among both […]

How Samsung’s CloseBy Will Hasten Beacon Adoption Across the World

How-Samsung's-CloseBy-will-help-businesses-widen-their-reach

Beacons entered the marketing landscape a few years ago, with splashy headlines touting large nation-wide deployments and the opportunities that it provided brands with when it came to engaging their customers at the right time and place. Inspite of these humongous opportunities, the pace of beacon adoption across verticals in the proximity marketing industry was […]

Wi-Fi vs RFID vs GPS vs Beacon: Which Location-Based Service Technology should your Brand go ahead with?

Wi-Fi-vs-RFID-vs-GPS-vs-Beacon

Location is mobile, and as Benedict Evans at Andreessen Horowitz, a venture capital firm in Silicon Valley, puts it, ‘Mobile is eating the world.’ This staggering consumer shift to mobile has made location the cookie of the real world, thus making it easier and more vital for businesses to take actionable decisions from, the data […]

Beacons in 2017: What to Expect from iBeacon and Eddystone this Year

What-to-expect-of-beacons-in-2017

When it comes to cutting-edge marketing, one of the few technologies that have been in the buzz for the past few years is beacons. From the very beginning, beacons have been poised to change the way consumers interact with brands. However, over the years we have seen beacons being faced with quite a number of […]

Getting Started with Beacons – The Game Plan

Getting-started-with-your-beacon-project

Getting started with any emerging marketing tech can be intimidating. You’re not sure where to begin, what to expect and how fast you can start seeing results. Proximity marketing using beacons is no different. While thousands of retailers and other businesses have deployed beacons successfully, it can be quite daunting to understand what proximity marketing […]