Category: Beacon-enabled apps

Best of Beacons this Week: University of Texas launches a beacon app and more

  We are back with this week’s best of beacons post. In this feature, we will cover some interesting news and updates, right from the news of the University of Texas launching a beacon-enabled app to an exciting post on how airports are leveraging iBeacon technology for better perks. So, sit back and check out […]

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Ebook: Retail 2016 – Proximity Marketing with Beacons

Proximity Marketing, the granular form of location-based advertising, is now becoming the prevalent medium of communication between a brand and a consumer since it is contextually relevant, timely, beneficial, and personal. It comes as no surprise that the proximity marketing industry is growing by leaps and bounds every day. According to Q2 2016 Proxbook report […]

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Wi-Fi Analytics vs Beacon Analytics: Which one will your Retail Store Benefit from?

It’s no news that brick and mortar retail stores are currently taking a considerable hit from their online counterparts. The primary driving factor behind this movement is no secret either. Merely observing the undisputed pioneer of online retail, Amazon, will help you gauge that the secret sauce to their competitive edge lies in detailed and […]

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5 In-Store Trends Radically Reshaping Retail Marketing

In-store shopping vs online shopping debate has grabbed the limelight for quite sometime in retail. And the discourse has only reinstated that the growth of e-commerce in the retail sector has not reduced the importance of brick-and-mortar stores for consumers. As confirmed by a recent TimeTrade survey, 71% of the US consumers prefer to shop […]

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Why Retail Giants in India should invest in Wi-Fi Marketing

According to MarketsandMarkets, the global Wi-Fi market size is expected to grow from USD 14.8 Billion in 2015 to USD 33.6 Billion by 2020 at an estimated CAGR of 17.8%, largely propelled by the increase in the usage of internet and growth in mobile data. It would come as no surprise if the size of […]

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