Category: Beacon Management

How to measure your beacon marketing campaign performance

You have done your research on proximity marketing and are sold on its enormous potential. But you now have questions like: where should I start, which technology should I adopt, how do I execute a successful proximity campaign, what parameters do I measure, what numbers are good enough and more… This article will address all […]

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Beaconstac Update: Improved Card Creatives & Advanced Analytics

The last two months have been really exciting. We made a few changes to the Beaconstac platform based on the incredibly useful feedback we received from you – our coveted customers. A lot of the feedback we received was along the lines of: ‘how can I engage customers better?’ or ‘how do I know what […]

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Beaconstac Update: Notifications Chart, Multiple Cards and how you can Upgrade to Eddy

Seeing is believing. It matters all the more when it comes to tracking the performance of your proximity marketing campaigns. This September, we have introduced some new features that will help you visualise and measure marketing campaigns.  Track Performance through Notifications and Distribution Charts Eddy Kit customers can now track Physical Web and Nearby Notifications through the […]

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Beaconstac Update: Discover the all new Rules by Places and Activity Logs

For a long time Beaconstac customers could run campaigns based on a single beacon or multiple beacons through tags. Such campaigns assumed users to be in close proximity (within three metres) of a beacon and worked only when their devices camped on to beacons, i.e., both the device and beacon were close enough to be […]

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Creating a Beacon Campaign for your Hospital using Beaconstac

  IoT adoption is bringing unprecedented operational efficiency to the healthcare sector in managing day-to-day clinical operations, tracking hospitalized patients, and more. Technavios, in its Global Internet of Things Market in the Healthcare Sector 2016-2020 report, predicts that the the Global Internet of Things (IoT) market in healthcare is estimated to grow at a CAGR […]

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