Category: Beacon News

Best of Beacons: Gatwick Airport leverages 2,000 Beacons for Indoor Navigation and more

Beacon technology is changing the world in ways that were probably projected in science fiction movies. From enabling airline passengers to navigate within the airport to running beacon-based retargeting campaigns using Facebook Pixel, beacons are fast redefining consumer engagement. (1) Gatwick Airport leverages 2,000 Beacons for Indoor Navigation  UK’s Gatwick airport recently installed 2000 beacons to offer […]

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Best of Beacons this Week: Why Beacon Marketers should thank Apple for eliminating the Headphone Jack

Did you know that Apple’s elimination of the headphone jack in iPhone 7 is a sweet deal for beacon marketers all over? Or that Martini recently created a beacon-enabled ‘Smart Cube’ that will inform the bartender when you need a refill? Our latest beacon roundup aims to answer all the above questions, plus a bit […]

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Top 20 iBeacon Trends for 2016

Ever since its introduction is 2013, iBeacon technology has been consistently growing and today it plays a significant role in the global IoT infrastructure. With its innate ability to deliver contextual, timely and personalized mobile experiences, the technology has witnessed widespread adoption and growth on both business and customer fronts. In fact, the technology has […]

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Best of Beacons this Week: University of Texas launches a beacon app and more

  We are back with this week’s best of beacons post. In this feature, we will cover some interesting news and updates, right from the news of the University of Texas launching a beacon-enabled app to an exciting post on how airports are leveraging iBeacon technology for better perks. So, sit back and check out […]

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Best of Beacons this Week: The Regent Street beacon app yields in-store results and more

We are back with this week’s best of beacons post. In this feature, we will cover some interesting news and updates, right from how MTR Crossrail is leveraging beacons to make an efficient rail service system to an interesting post on how beacons are fast reshaping retail spaces like the Regent Street. So, sit back […]

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