Category: Beaconstac Platform

How to measure your beacon marketing campaign performance

You have done your research on proximity marketing and are sold on its enormous potential. But you now have questions like: where should I start, which technology should I adopt, how do I execute a successful proximity campaign, what parameters do I measure, what numbers are good enough and more… This article will address all […]

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How Samsung’s CloseBy Will Hasten Beacon Adoption Across the World

Beacons entered the marketing landscape a few years ago, with splashy headlines touting large nation-wide deployments and the opportunities that it provided brands with when it came to engaging their customers at the right time and place. Inspite of these humongous opportunities, the pace of beacon adoption across verticals in the proximity marketing industry was […]

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Ebook – Eddystone 101: A Beginner’s Guide to Eddystone Beacon Pilots

If you are a marketer looking to get started with Eddystone beacons, you are sure to have a thousand questions running in your mind. In fact, chances are that, one or more of these questions strike a chord with you: – Does Eddystone really suit my business? – How do I go about setting up […]

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How you can send Engaging Eddystone Notifications using Beaconstac

Ever since its introduction, beacons have been attracting the attention of marketers worldwide, largely due to the ease of providing consumers contextually relevant information, building relationships, and generating better returns. However, without this element of proximity, there would have been a huge compromise on the value-add factor of these notifications, as they would either be […]

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How Beaconstac can Help you Nail Retail Analytics using iBeacon Tech

If you are someone who has been following beacons and the recent Forbes articles, you would notice that they have outrightly talked about beacons as a trend that will be dead in 2017. However, many proximity marketing experts think otherwise. For starters, one of the reasons why beacons are predicted to see a fall in […]

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