Category: Beaconstac Platform

How Beaconstac can Help you Nail Retail Analytics using iBeacon Tech

If you are someone who has been following beacons and the recent Forbes articles, you would notice that they have outrightly talked about beacons as a trend that will be dead in 2017. However, many proximity marketing experts think otherwise. For starters, one of the reasons why beacons are predicted to see a fall in […]

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How Beaconstac can Help you Nail Retail Analytics using Eddystone

The recent growth in IoT (Internet of Things) has resulted in marketers across both large and small business segments, getting more savvy in the way they employ data to drive marketing campaigns. Not only has it helped them understand consumer behavior, but also gain insights into the kind of in-store marketing techniques that work best. […]

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[Webinar Slides] How Eddystone can be the Most Powerful Tool for Digital Agencies in 2017

2016 will always be known as the year we saw beacons move beyond retail and enable critical, customer-centric use cases across various verticals. Three of the major highlights that marked this transition were the announcement of Google Nearby Notifications, Bluetooth 5 and the widespread adoption of Eddystone beacons, thanks to it’s ability to do away […]

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Beaconstac Update: Improved Card Creatives & Advanced Analytics

The last two months have been really exciting. We made a few changes to the Beaconstac platform based on the incredibly useful feedback we received from you – our coveted customers. A lot of the feedback we received was along the lines of: ‘how can I engage customers better?’ or ‘how do I know what […]

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[Webinar] How Eddystone can be the Most Powerful Tool for Digital Agencies in 2017

That micro-moments are fast transforming the way consumers interact with brands, is no news any longer. Digital agencies all over are busy trying out new, innovative marketing channels to help brands win those micro-moments and in turn win the hearts of their consumers. Now, a huge chunk of these marketing efforts are focused around location. […]

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