Category: Campaigns

Top 3 Ways Brands Will Use Beacons in 2017

That beacons and other indoor location services have gone mainstream is no news at all. According to a recent survey conducted by research firm Vanson Bourne, 38% of all global respondents currently use indoor positioning. At the same time 43% of US respondents have already initiated an indoor proximity program, followed by the UK and Asia […]

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7 Ways Beacons are Disrupting the OOH Advertising Space

Out-of-home (OOH) advertising today has made great strides in terms of incorporating new technologies, formats and mediums in order to influence customers in the intended manner. The OOH industry has been innovating at such a fast pace that it has now become ubiquitous; OOH advertisements are now being placed anywhere (from billboards at stadiums to […]

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Ebook: Retail 2016 – Proximity Marketing with Beacons

Proximity Marketing, the granular form of location-based advertising, is now becoming the prevalent medium of communication between a brand and a consumer since it is contextually relevant, timely, beneficial, and personal. It comes as no surprise that the proximity marketing industry is growing by leaps and bounds every day. According to Q2 2016 Proxbook report […]

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Creating a Beacon Campaign for your Hospital using Beaconstac

  IoT adoption is bringing unprecedented operational efficiency to the healthcare sector in managing day-to-day clinical operations, tracking hospitalized patients, and more. Technavios, in its Global Internet of Things Market in the Healthcare Sector 2016-2020 report, predicts that the the Global Internet of Things (IoT) market in healthcare is estimated to grow at a CAGR […]

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Creating a Beacon Campaign for your Airport using Beaconstac

According to a report formulated by SITA, the airline industry organization, nearly 80% of airlines are planning to invest majorly in smartphone-enabled passenger services over the next three years. Almost one third of airlines worldwide have already invested in IoT programs with 38% of airlines expected to have IoT initiatives up and running in the […]

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