Category: Eddystone

How Beaconstac can Help you Nail Retail Analytics using Eddystone

The recent growth in IoT (Internet of Things) has resulted in marketers across both large and small business segments, getting more savvy in the way they employ data to drive marketing campaigns. Not only has it helped them understand consumer behavior, but also gain insights into the kind of in-store marketing techniques that work best. […]

Read More

[Webinar Slides] How Eddystone can be the Most Powerful Tool for Digital Agencies in 2017

2016 will always be known as the year we saw beacons move beyond retail and enable critical, customer-centric use cases across various verticals. Three of the major highlights that marked this transition were the announcement of Google Nearby Notifications, Bluetooth 5 and the widespread adoption of Eddystone beacons, thanks to it’s ability to do away […]

Read More

[Webinar] How Eddystone can be the Most Powerful Tool for Digital Agencies in 2017

That micro-moments are fast transforming the way consumers interact with brands, is no news any longer. Digital agencies all over are busy trying out new, innovative marketing channels to help brands win those micro-moments and in turn win the hearts of their consumers. Now, a huge chunk of these marketing efforts are focused around location. […]

Read More

Physical Web: 3 Interesting Projects that Your Business can Learn From

Techcrunch recently published an article hailing beacons for having been successful in showcasing their potential in commercial settings. However, the article also pointed out that going ahead opportunities for innovation and value-added use cases will lie more in the enterprise domain than in the commercial domain. Now, while we here at MobStac totally agree that […]

Read More

iBeacon and Physical Web: Differences in Deployment Strategies

Location-based technologies have witnessed significant growth over the last few years, with brands across diverse verticals leveraging technologies like iBeacon to deliver unique and valuable location-based content and services to customers. Now, with the introduction of Eddystone beacons and the Physical Web, businesses have another new and effective channel to reach customers at the right […]

Read More