Category: Eddystone

Product update: Beaconstac’s Eddystone dashboard gets a refresh!

Complete guide to the new Beaconstac Eddystone dashboard Last year, around this time we told how you could upgrade from iBeacon to Eddystone and send proximity-based messages to visitors via the Google Chrome app. Today, with lots of feedback and new ideas from you, we’re refreshing our Eddystone dashboard and making it feel lighter, faster, […]

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Best of Beacons: Gatwick Airport leverages 2,000 Beacons for Indoor Navigation and more

Beacon technology is changing the world in ways that were probably projected in science fiction movies. From enabling airline passengers to navigate within the airport to running beacon-based retargeting campaigns using Facebook Pixel, beacons are fast redefining consumer engagement. (1) Gatwick Airport leverages 2,000 Beacons for Indoor Navigation  UK’s Gatwick airport recently installed 2000 beacons to offer […]

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How Samsung’s CloseBy Will Hasten Beacon Adoption Across the World

Beacons entered the marketing landscape a few years ago, with splashy headlines touting large nation-wide deployments and the opportunities that it provided brands with when it came to engaging their customers at the right time and place. Inspite of these humongous opportunities, the pace of beacon adoption across verticals in the proximity marketing industry was […]

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Creating an Eddystone Campaign to Measure the Offline Attribution of a Google AdWords Campaign

It is one thing to think your campaign worked, and another to know it. Ask any marketer out there and he/she would agree that data-driven marketing has been a major boon in this front as it helps measure and track the scope of opportunities via digital efforts. So much so that, it often outpaces traditional […]

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3 Beacon Campaigns You can Take Inspiration From

Given the fast pace at which beacons are being leveraged across verticals globally, 2017 is all set to be the year in which beacons will enable critical, customer-centric use cases for businesses across the globe. Infact, while a 2014 Business Insider report predicted that a total of over 4.5 million active beacons will be installed […]

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