Category: Event

10 Diverse Industries that can Leverage the Physical Web in Interesting Ways

Anchored on the premise of bringing the core power of the web to objects in the physical world, Eddystone beacons and the Physical Web hold significant promise for not only proximity marketers, but also many diverse industries and verticals. The Physical Web allows businesses, both big and small to deliver the most relevant, contextual mobile […]

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Top 5 Google Nearby Campaigns You Can Learn From

The announcement of Google Nearby at this year’s Google I/O has created quite a buzz in the area of proximity solutions. In specific, Google Nearby Notifications has got several brands and businesses excited, given the prospect of delivering highly contextual mobile-based brand experiences in the most seamless manner. Google Nearby is built on the core […]

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Eddystone Beacons at Events: 5 Campaign Ideas that Every Event can use

Events today, be it sporting events, music festivals or tech conferences, heavily rely on technology to offer enhanced experiences in order to not only drive event attendance but also popularity and event success. Among the gamut of technologies available, a key focus area is mobile. In fact, according to CrowdCompass, 86% of planners will have […]

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10 Event Planners using Beacons to Engage Attendees in Creative Ways

Since their launch at Apple’s WWDC 2013, beacons have caught the attention of event tech pundits all over, as they helped usher in a new era in which attendees expect event organizers to offer a more contextualized event experience. In fact, the number of events that have leveraged cutting-edge event technology and mobile marketing initiatives […]

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Retail’s Big Show 2016 – Key Takeaways from NRF

Retail’s Big Show, 2016 – National Retail Federation (NRF), just wrapped up one of the biggest and the most interesting retail shows of the year. From the latest buzz on technology innovations to expert talks on future transformations, the NRF highlighted the top retail trends to look forward to. In this blog, we bring you […]

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