Providing a great, value-added customer experience is essential for retailers. Geofencing gives retailers the ability to target customers with personalised content; improving customer experience and boosting retail sales. To that end, we’ll show you how to use geofencing to take customer engagement to the next level. Geofencing in retail: a quick refresher The combination of […]
Published on: November 2, 2019
Promote user interaction by location-based marketing campaigns that deliver relevant and timely information about products and services.
Published on: August 23, 2019
It is no secret that location-based marketing is fast changing the way consumers interact with brands around them. According to a report by the Location Based Marketing Association, 75% of marketers believe location-based marketing is an important element of their business strategy. One of the primary reasons why location-based marketing is so popular among both […]
Published on: June 1, 2017
Editor’s Note: This blog was updated on July 9, 2019 to reflect all the latest changes in the proximity marketing market. Over the last four years there has been a technological uprising in the way modern marketers have gone about implementing location-based marketing. Beacons first came into the picture when Apple released the iBeacon specification […]
Published on: April 5, 2016