CATEGORY: Geofencing Marketing


Beaconstac Product Update: Launching the new Geofencing solution!

GET STARTED WITH GEOFENCING We are perpetually in search of new and improved ways of personalizing the purchase experience for customers. If you are a marketer or business owner trying to explore how you can reach out to your customers with relevant offers based on their preferences, you’ve landed in the right place! Beaconstac’s Geofencing […]

Location-based Marketing vs Proximity Marketing

Location-based-marketing-vs-proximity-marketing-Which-one-should-my-business-opt-for?

It is no secret that location-based marketing is fast changing the way consumers interact with brands around them. According to a report by the Location Based Marketing Association, 75% of marketers believe location-based marketing is an important element of their business strategy. One of the primary reasons why location-based marketing is so popular among both […]

Beacons or Geofencing or Both? 3 Brands Killing it with this Lethal Combination

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Editor’s Note: This blog was updated on July 9, 2019 to reflect all the latest changes in the proximity marketing market. Over the last four years there has been a technological uprising in the way modern marketers have gone about implementing location-based marketing. Beacons first came into the picture when Apple released the iBeacon specification […]