CATEGORY: Geofencing Marketing


Geofencing Use-Cases: Where to Use Geofencing in 2020?

While the idea of proximity marketing is not new, the fact that 92% of smartphones are compatible with geofencing has allowed marketers to explore this technology in various industries for broader advertising campaigns. Read this blog post to learn about geofencing use-cases in various industry verticals.

Set up geofencing technology to improve your curbside pickups

curbside pickup with geofencing at a restuarant

Amid the pandemic, consumers are increasingly seeking contactless solutions for safe transactions. Many restaurants and retailers have collaborated curbside pickups with geofencing technology. Geofencing increases operational efficiency, saving you time and money while bringing a great experience to your customers.

Geofencing Marketing: A Comprehensive Guide for 2020

Ever wondered how you got a notification when you passed by a store or a cafe when you were thinking of buying a coffee?  Or perhaps, have you ever received a coupon to buy a phone case right after purchasing a smartphone? If these instances sound very relatable, then it is due to geofencing marketing. […]

How can retailers use Geofencing to supercharge the customer experience?

Providing a great, value-added customer experience is essential for retailers. Geofencing gives retailers the ability to target customers with personalised content; improving customer experience and boosting retail sales. To that end, we’ll show you how to use geofencing to take customer engagement to the next level. Geofencing in retail: a quick refresher The combination of […]

Geofencing: How location helps gain a competitive edge

Geofence Marketing

Promote user interaction by location-based marketing campaigns that deliver relevant and timely information about products and services.

Location-based Marketing vs Proximity Marketing

Location-based-marketing-vs-proximity-marketing-Which-one-should-my-business-opt-for?

It is no secret that location-based marketing is fast changing the way consumers interact with brands around them. According to a report by the Location Based Marketing Association, 75% of marketers believe location-based marketing is an important element of their business strategy. One of the primary reasons why location-based marketing is so popular among both […]

Beacons or Geofencing or Both? 3 Brands Killing it with this Lethal Combination

Feature-Image-3-brands-using-beacons-and-geofencing

Editor’s Note: This blog was updated on July 9, 2019 to reflect all the latest changes in the proximity marketing market. Over the last four years there has been a technological uprising in the way modern marketers have gone about implementing location-based marketing. Beacons first came into the picture when Apple released the iBeacon specification […]