While the idea of proximity marketing is not new, the fact that 92% of smartphones are compatible with geofencing has allowed marketers to explore this technology in various industries for broader advertising campaigns. Read this blog post to learn about geofencing use-cases in various industry verticals.
Published on: September 22, 2020
Amid the pandemic, consumers are increasingly seeking contactless solutions for safe transactions. Many restaurants and retailers have collaborated curbside pickups with geofencing technology. Geofencing increases operational efficiency, saving you time and money while bringing a great experience to your customers.
Published on: June 25, 2020
Ever wondered how you got a notification when you passed by a store or a cafe when you were thinking of buying a coffee? Or perhaps, have you ever received a coupon to buy a phone case right after purchasing a smartphone? If these instances sound very relatable, then it is due to geofencing marketing. […]
Published on: January 31, 2020
Providing a great, value-added customer experience is essential for retailers. Geofencing gives retailers the ability to target customers with personalised content; improving customer experience and boosting retail sales. To that end, we’ll show you how to use geofencing to take customer engagement to the next level. Geofencing in retail: a quick refresher The combination of […]
Published on: November 2, 2019
Promote user interaction by location-based marketing campaigns that deliver relevant and timely information about products and services.
Published on: August 23, 2019
It is no secret that location-based marketing is fast changing the way consumers interact with brands around them. According to a report by the Location Based Marketing Association, 75% of marketers believe location-based marketing is an important element of their business strategy. One of the primary reasons why location-based marketing is so popular among both […]
Published on: June 1, 2017
Editor’s Note: This blog was updated on July 9, 2019 to reflect all the latest changes in the proximity marketing market. Over the last four years there has been a technological uprising in the way modern marketers have gone about implementing location-based marketing. Beacons first came into the picture when Apple released the iBeacon specification […]
Published on: April 5, 2016