Category: Hotel

10 Diverse Industries that can Leverage the Physical Web in Interesting Ways

Anchored on the premise of bringing the core power of the web to objects in the physical world, Eddystone beacons and the Physical Web hold significant promise for not only proximity marketers, but also many diverse industries and verticals. The Physical Web allows businesses, both big and small to deliver the most relevant, contextual mobile […]

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Best of Beacons this Week: Why Beacon Marketers should thank Apple for eliminating the Headphone Jack

Did you know that Apple’s elimination of the headphone jack in iPhone 7 is a sweet deal for beacon marketers all over? Or that Martini recently created a beacon-enabled ‘Smart Cube’ that will inform the bartender when you need a refill? Our latest beacon roundup aims to answer all the above questions, plus a bit […]

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Creating an Eddystone Campaign for your Hotel using Beaconstac

As a hotelier, you not only need more guests at your hotel, but also need to find new ways to increase sales to guests already at your property. Beacons are a great way to do engage customers and upsell rooms etc., to them. The only problem is that for beacons to work, you need an […]

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How Beacons are Transforming the Travel Industry

iBeacon technology has witnessed adoption across diverse domains, from retail to education to museums, over the past few years. Although the retail industry has been the frontrunner in deploying beacon projects, the tourism industry has also seen significant transformation by leveraging beacons. Why are beacons of great value in tourism? Given the hyper-local and contextual capabilities […]

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How Travel Companies can offer Connected Travel Experiences with Beacons

The rapid advent and adoption of mobile devices, has given rise to a completely new level of consumer expectation. Gone are the days when merely providing your consumers with 24×7 access to information gave you the edge above your competitors. Travelers today expect their favorite travel brands to deliver instant information and services, based on […]

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