QR Codes are useful to share relevant information with consumers to reinforce trust, improve brand reputation, and foster long-term brand loyalty. Check out this insightful article to using QR Codes on product packaging to establish transparency for your CPG brand.
Published on: November 24, 2020
With Google announcing their plan to phase out third-party cookies by 2022 completely, first-party data will be the go-to for brands henceforth. Read this blog post to know how CPG brands can build first-party data.
Published on: October 6, 2020
Direct-to-consumer marketing helps CPG brands differentiate themselves from competitors and understand their consumers better. Explore this insightful guide on how CPG brands can build a DTC eCommerce channel successfully.
Published on: September 1, 2020
Every year, companies around the world sell trillions and trillions of dollars worth of products. A vast majority of those products involve some kind of packaging. With the rise of e-commerce and the global market, the packaging industry keeps on growing. Back in 2016, the global packaging market was reportedly worth around $757 billion. In […]
Published on: August 6, 2020
Almost 20 years ago, when SARS infected 8,000 people in China, it helped catapult Alibaba Group into a global online retail giant
Today, with 4.18 million people affected with COVID-19 worldwide, forward-thinking CPG brands are preparing to flip the switch and go contactless
Published on: May 14, 2020
With consumers today demanding for a better experience, companies and brands are turning from B2C to Direct-to-Customer or DTC brands. QR codes are already a powerful tool among the DTC brands that are placed on the products, magazines, print advertisements, billboards facilitating increased visual engagement through product information, interactive advertisements and entertaining videos.
Published on: May 5, 2020
Many CPG brands are creatively using QR Codes in their marketing campaigns, whether it’s to provide information, increase consumer engagement, or foster brand loyalty. Check out the best QR Code campaigns curated by the most popular CPG brands.
Published on: April 28, 2020
How can you can use smart packaging powered by QR Codes at every stage of the consumer buying journey? Let’s find out.
Published on: March 12, 2020