CATEGORY: Offline businesses

Industry agnostic


Returning to work during the pandemic: 7 ways contactless solutions can help

Contactless solutions that leverage app-less technology like QR Codes and NFC or app-based solutions can ensure physical distancing, help employees avoid surfaces and avoid overcrowding.

How Will the Pandemic Propel the Adoption of NFC in a Post-COVID World?

As the world continues to sail through uncertainty in the newly adopted world, businesses are faced with many challenges – shifting business hours, fluctuating supply chains, and protecting their employees – all while ensuring that the public health is a priority whilst taking these decisions.
Contactless solutions will be the new future in a post-pandemic world. Contactless technologies such as NFC tags and QR Codes are on the rise and will continue to be in existence since it promotes zero-touch.

QR Codes for Successful Digital Marketing Campaigns

QR Codes in digital marketing strategies

With the advent of smartphone culture, consumers are continually accessing information about products, services, entertainment, and more. And they want this information fast. Using QR Codes in digital marketing campaigns not only delivers information at a single scan but also helps in increasing the ROI. This also gives marketers the ability to analyze the effectiveness of the campaigns in real-time, retarget customers and create personalized campaigns for their best buyers

Reimagining consumer-good (CPG) brands in post-COVID times

Almost 20 years ago, when SARS infected 8,000 people in China, it helped catapult Alibaba Group into a global online retail giant

Today, with 4.18 million people affected with COVID-19 worldwide, forward-thinking CPG brands are preparing to flip the switch and go contactless

NFC for Luxury Brand Strategy: Fight Counterfeit and Market Effectively

NFC for luxury brands

The global counterfeit market is slowly growing to be hazardous accounting for $1.2 trillion globally.

Luxury brands especially fall prey to it.

NFC is a pathway that gives brands more ways to strengthen the brand, streamline operations, and connect with customers to increase revenue and protect the brand.

Shoppable QR Codes: The Next Big Advertising Opportunity

Shoppable QR Code for a clothing brand on television

Brands today are relying more on direct-to-customer interactions to sell their products on social media. TV advertisements are facing a lower engagement rate as viewers are using smartphones and tablets during commercials. NBCU and other brands are using shoppable QR Codes to engage viewers by letting them buy products by scanning QR Codes on the TV screen which links to the brands’ e-commerce website.

Zero-touch Retail: The future of a post-pandemic world

With all the short-term challenges that retailers and brands face – health and safety, decreased labor force and consumer demand, one solution that has consistently proven to be effective is contactless or zero-touch marketing strategies.

Top 10 DTC Brands That Have Mastered QR Code Campaigns

DTC QR Codes within stores to improve customer experience

With consumers today demanding for a better experience, companies and brands are turning from B2C to Direct-to-Customer or DTC brands. QR codes are already a powerful tool among the DTC brands that are placed on the products, magazines, print advertisements, billboards facilitating increased visual engagement through product information, interactive advertisements and entertaining videos.

Frame QR Code: How to Use it to Increase Customer Engagement

A number of popular brands such as JC Penney, McDonalds, and Tag Heuer have witnessed a spike in customer engagement by adding appropriate CTAs to their QR Code campaigns.

How do frame QR Codes help?

Restaurants in the post-COVID world: QR Code menus + other actionable strategies to reopen

Restaurant-strategies-post-lockdown

While restaurants are eager to formulate a robust post-crisis plan, the evolving consumer behavior makes this hard to do. In this blog post, I talk about the expected change in consumer behavior and how restaurants can adapt to keep their doors open post-lockdown.