CATEGORY: Offline businesses

Industry agnostic


iOS 13 updates: Bluetooth + QR Code Scanner + NFC Tag

iOS 13 updates: Bluetooth Changes + QR Code Scanning

iOS 13 is tailor-made to protect the consumer’s privacy seamlessly allowing the consumer to choose permission for apps to access to their location. The new operating system protects the user’s privacy, location status and more in a rather cumulative manner. With the new iOS 13 beta launch, the user’s privacy has been further safeguarded, QR […]

QR codes, NFC tags, and Beacons for sports stadiums

Smart Sports Stadiums

The ancient Greeks built the world’s first stadium in the 8th century. It was a giant-U structure with single tracks and sand stands for the audience. However, it was the center of attraction in Olympia for ages.  Much has changed since that day; the simple tracks have transformed into well-designed mega-structures. The largest surviving greek […]

5 ways of using dynamic QR Codes to run successful marketing campaigns

5 ways of using dynamic QR Codes to run successful marketing campaigns

QR Codes with their simple, uncomplicated functionality have taken over the world.  These 2D matrix barcodes called QR Codes are the route to strategically bridge the gap between offline and online world. QR Codes, although a native to Japan and China, are now gaining immense popularity in the USA, Europe, and other southeast Asian countries. […]

7 best QR Code scanner apps leading the pack in 2019

QR code scanner apps in 2019

2019 is the year of QR codes – they have been readily adopted by businesses and consumers alike. Consumers scan QR codes to make payments, reveal product information, avail rewards or discounts and share information.  Related: QR code use cases for marketing in 2019 SCANNING QR CODES WITHOUT AN APP On iOS With the iOS […]

Upgrade your QR Codes into a powerful & integrated marketing channel

QR codes in 2019

Offline and online experiences are not meant to be in silos – definitely not in 2019. In an attempt to bridge the gap, brands have already added QR codes to their offline presence – on product, packaging or marketing material.  However, in our conversations with FMCG, CBD and CPG brands, we realized that 80% of […]

QR Codes vs NFC: What is best for your business?

QR codes vs NFC

Customer experience, both offline and online, has fast become a top differentiator for businesses of all sizes. According to a Walker report, by 2020, customer experience will overtake price and product as the primary brand differentiator. With that in mind, businesses are drifting towards connecting offline and online experience with technologies such as NFC and […]

Grocery Store Marketing Plan: The Combination of Brick-and-Mortar Marketing and QR Codes

QR Code Coupons in Direct Mailer for grocery stores

Coming up with fresh promotional ideas frequently may be difficult. Especially when you run a small business like a grocery store and all traditional marketing strategies seem trite. You look at your competitors focused on weekly discounts or printed brochures and start believing that’s everything you can do, too. And when you emulate their strategies, […]

5 Ways to Align Your Digital and Retail Marketing Strategies in 2019

In the past decade, most brands have gone all-in on digital marketing.  As the internet grows, it makes sense to focus on this fast-growing platform that gives your brand access to nearly 55 percent of the entire world’s population who use the internet.  But, if you have spent the last few years focusing on digital […]

How to integrate NFC technology with your mobile marketing strategy

NFC in Mobile Marketing

In countries like the United States, consumers spend twice as much time on mobile as compared to desktop and laptop With such an inclination towards smartphones and the progress we have made with 5G, consumers are habituated to faster content delivery on smartphones. Businesses should aim to replicate the same mobile behavior in the offline […]

QR Code Design Enhancements: Beaconstac Product Update

Custom QR Codes

Create colorful, customized QR Codes with logo, frame and image with our QR Code Solution. Want to start with free QR Codes? Try our QR Code Generator The Update Now, you can create branded QR Codes that stand out in a sea of black and white QR Codes to reinforce your branding and offer customers […]