With all the short-term challenges that retailers and brands face – health and safety, decreased labor force and consumer demand, one solution that has consistently proven to be effective is contactless or zero-touch marketing strategies.
Published on: May 8, 2020
With consumers today demanding for a better experience, companies and brands are turning from B2C to Direct-to-Customer or DTC brands. QR codes are already a powerful tool among the DTC brands that are placed on the products, magazines, print advertisements, billboards facilitating increased visual engagement through product information, interactive advertisements and entertaining videos.
Published on: May 5, 2020
A number of popular brands such as JC Penney, McDonalds, and Tag Heuer have witnessed a spike in customer engagement by adding appropriate CTAs to their QR Code campaigns.
How do frame QR Codes help?
Published on: April 30, 2020
While restaurants are eager to formulate a robust post-crisis plan, the evolving consumer behavior makes this hard to do. In this blog post, I talk about the expected change in consumer behavior and how restaurants can adapt to keep their doors open post-lockdown.
Published on: April 29, 2020
Consumer Packaged Good(CPG) brands are using QR codes to provide informative, engaging and interactive experiences for consumers. To increase their brand loyalty many CPG brands have found creative ways to use QR codes in their marketing strategies. In this blog we will learn how top 10 brands are killing with QR codes.
Published on: April 28, 2020
Companies around the globe are turning to technology to keep communities engaged, facilitate contact tracing and help the economy.
Published on: April 22, 2020
Contrary to widely-held belief, millennials are more likely to buy a property than rent one. With changing consumer demography, we need to modify the ways of interacting with our buyers. Some of the top real estate agencies have nailed it by using QR codes. Here are a few learnings of Top 10 real estate agents and realtors who are killing it with QR codes.
Published on: April 16, 2020
Market spaces for many SMEs and MSMEs in the United States have undergone a drastic change over a few months. Businesses in the US need new marketing strategies to sustain in their respective markets. QR codes can help these businesses attract new customers, incentivize them, retarget existing customers and build trust.
Published on: April 10, 2020
Contactless payment and contactless solutions are now on the surge considering the advantages it has over traditional methods.
Given the time that we are in right now, contactless payment and contactless marketing such as delivery, access into buildings/institutions, and sharing information is largely beneficial.
Published on: April 9, 2020
The hospitality and tourism industry has evolved in leaps and bounds over the last couple of years by including the latest technology to stay abreast of the latest trends.
QR Codes, on the other hand, are not as expensive as other technologies but deliver an equally fulfilling experience.
QR Codes are easy to troubleshoot, affordable, edit, trackable, and can even be used for retargeting.
Published on: April 1, 2020