Ever since Apple introduced iBeacon technology in the summer of 2013, there has been a lot of excitement over the opportunities of being able to reach out to customers long before they make their way to the retail store, restaurant, stadiums or museums. And now that almost any device, running on Android 4.3+ or iOS 7.1+, […]

Image Source: venturebeat.com Last tuesday, Apple kicked off its big event at the Flint Center for Performing Arts, by unveiling a trifecta of new products, which include two shiny new large-screen devices, the iPhone 6 and the iPhone 6 Plus, the long-anticipated Apple Watch, an advanced touchscreen wearable and a new mobile payment initiative named […]

iBeacon, the most talked about new technology in recent times is all set to change the way people interact with public spaces. Most industries have realized the potential of beacons in enhancing customer experiences, improving business processes, reducing costs, and even driving more revenue. While businesses are eager to try out  this technology, there seems […]

Want to kickstart your beacon strategy? We’re organizing a meet up in our New York office for those who want to learn the basics of beacons as well as understand the challenges you may face while deploying them in the real world. You will gain practical insights on beacon deployment and management, potential pitfalls and lessons […]

In today’s age of never-ending struggle to boost loyalty and enhance customer engagement, beacons provide businesses with a competitive edge to build more a personal relationship with their customers. Adding on to it, unlike other location based technologies such as Near Field Communication (NFC), which is limited to Android devices and detectable only within a […]

In today’s age of never-ending struggle to boost loyalty and enhance customer engagement, beacons provide businesses with a competitive edge to build more a personal relationship with their customers. Adding on to it, unlike other location based technologies such as Near Field Communication (NFC), which is limited to Android devices and detectable only within a […]

Beacons are transforming the way businesses interact with consumers. By delivering proximity-based, context-aware messages, beacons enhance customer experience as well as enable businesses to know their customers better. While a lot of big brands have already tasted success with these tiny devices, most businesses are still trying to figure out how to integrate beacons with […]

Beacons are transforming the way businesses interact with consumers. By delivering proximity-based, context-aware messages, beacons enhance customer experience as well as enable businesses to know their customers better. While a lot of big brands have already tasted success with these tiny devices, most businesses are still trying to figure out how to integrate beacons with […]

Customer loyalty programs are all about keeping your current customers engaged and happy, while keeping a good check on their experience. In fact, according to a recent joint report titled ‘Achieving Big Customer Loyalty in a Small Business World’ by Manta and BIA/Kelsey, 61% of brands reported that repeat customers drive more than half of […]

Beacons are popping up everywhere. Although beacons are popularly considered to be retailer-focused opportunity, of recent this new proximity-detection technology has sparked the imagination of event organizers too. Many of them have already integrated these tiny devices with their mobile strategy to offer their visitors enhanced features such as  exhibitor information, maps, contact exchange, advertising […]