CATEGORY: Offline businesses

Industry agnostic


How Museums can use Beacons to Enhance Visitor Experiences

Bluetooth Low Energy (BLE) beacons are providing new challenges for mobile app developers and businesses. Over the next couple of weeks, we’ll be taking a look at how various industry verticals such as retail, tourism, etc can use beacon technology to enhance customer experiences. These tiny devices have been talked about so much that the […]

KISSmetrics Feature: 11 Pre and Post Launch Mobile App Marketing Pitfalls to Avoid

App-Marketing-Pitfalls

With over 1.2 million apps in the App Store, getting your app discovered can be quite a challenge. Digi-Capital’s recent Mobile Apps Investment Review predicts that non-game apps could double their share of revenue from 26 percent to 51 percent by 2017. This is certainly a great news for developers of productivity, utility and commerce apps. However, to ensure that […]

Beacons: The Next Frontier for Consumer Engagement Ebook

Beacons Blog-Feature Image

Beacons, the low-powered transmitters equipped with Bluetooth Low Energy, that can be used to deliver proximity-based, context-aware messages are all set to revolutionize the way people interact with public spaces. These devices give brands an opportunity to interact with customers not only at a store level but also to target narrowly at an aisle or […]

Beacons: The Next Frontier for Consumer Engagement Ebook

Beacons-The+Next+Frontier+for+Consumer+Engagement-Feature-Image

Beacons, the low-powered transmitters equipped with Bluetooth Low Energy, that can be used to deliver proximity-based, context-aware messages are all set to revolutionize the way people interact with public spaces. These devices give brands an opportunity to interact with customers not only at a store level but also to target narrowly at an aisle or […]

How personalizing shopping experiences helps increase your mobile ROI

How personalizing shopping experiences helps increase your mobile ROI

As mobile traffic continues to surge, it brings along great opportunities for retailers and brands to engage with their shoppers by bringing together the physical and digital worlds. Consumers today use their mobile devices to research products, find coupons and compare prices as they shop. You can utilize these metrics to gain insight about the behavior […]

Using Mobile to Enhance In-Store Shopping Experience – 7 tactics for Retailers

How mobile enhances in-store shopping experience

Today a consumer’s path to purchase often comprises of many online and few increasingly mobile touchpoints. Not only do they use their mobile devices to make purchases but also to research products, compare prices and check reviews. There’s no denying that mobile shoppers and showrooming are two buzzwords that strike fear in the heart of brick […]

Infographic: Rise of Social Media in Ecommerce

rise-of-social-media-in-ecommerce-mobstac-blog

Despite online retail experts debating the impact of social media on ecommerce sales, there’s no denying the fact that brands are investing in social media channels to build a loyal fanbase. Here are some interesting numbers that reiterate the importance of social media in ecommerce. Don’t miss our bonus tips section at the end of […]

Top Paid Channels for Marketing your App

Marketing-your-App-in-under-1000-dollars

Millions of apps currently populate the App Store and Google Play, making it increasingly difficult for developers with a stringent marketing budget to get their apps discovered. The cost of acquiring a new app user who opens an app three times or more has grown from $1.30 in 2012 to $1.62 at the end of 2013, […]