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CATEGORY: Offline businesses

Industry agnostic


Marketing with Beacons: 10 Tips to make the most of it

Marketing with iBeacons_10 Tips to make the most of it

Beacons are essentially ‘GPS for indoors’, which allow for proximity-based personalised notifications and alerts. In retail stores, customers can be prompted according to their location, so that promotion and offers can be targeted with greater precision. It is one of the most exciting technological inventions to hit consumer retail in the last few years, and […]

How Event Managers can use Beacons to Transform Live Event Experience

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Beacons are popping up everywhere. Although beacons are popularly considered to be retailer-focused opportunity, of recent this new proximity-detection technology has sparked the imagination of event organizers too. Many of them have already integrated these tiny devices with their mobile strategy to offer their visitors enhanced features such as  exhibitor information, maps, contact exchange, advertising […]

How Beacons can Transform Event Management and Trade Shows

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Beacons have captivated the attention of the tech media world. With the recent deployment of these low-cost devices by retailers such as Macy’s, Apple Stores, and sports venues such as Major League Baseball stadium, Oracle Arena, etc., beacon technology has stimulated the appetite of event marketers too. For years, event organizers have pursued new ways […]

Beacon FAQs: What you need to know

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What is a Beacon? Beacons are low-cost, low-powered transmitters equipped with Bluetooth Low Energy or BLE (also called Bluetooth 4.0 or Bluetooth Smart) that can be used to deliver proximity-based, context-aware messages. What is an iBeacon? The terms iBeacon and beacon are often used interchangeably. The main difference is that iBeacon is not a physical […]

BLE Beacon Guide: Beacon Manager app, range, battery life, barriers and more

Beacon FAQs-Everything you need to know

What is a Beacon? Beacons are low-cost, low-powered transmitters equipped with Bluetooth Low Energy or BLE (also called Bluetooth 4.0 or Bluetooth Smart) that can be used to deliver proximity-based, context-aware messages. A beacon transmits signals which allow another device to determine its proximity to the broadcaster. In a store, a beacon lets a customer’s […]

How Stadiums can use Beacons to Enhance Fans’ Experiences

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The power of beacons lies in its ability to connect the real world, the brick-and-mortar world, with the virtual world with a level of granularity that hasn’t existed before.Though the first few beacon applications are largely related to retail, public spaces such as stadiums, theme parks, museums etc, are already tapping into beacon’s micro-location capabilities […]

How Stadiums can use Beacons to Enhance Fans’ Experiences

The power of beacons lies in its ability to connect the real world, the brick-and-mortar world, with the virtual world with a level of granularity that hasn’t existed before.Though the first few beacon applications are largely related to retail, public spaces such as stadiums, theme parks, museums etc, are already tapping into beacon’s micro-location capabilities to deliver specifically […]

How Museums can use Beacons to Enhance Visitor Experiences

Bluetooth Low Energy (BLE) beacons are providing new challenges for mobile app developers and businesses. Over the next couple of weeks, we’ll be taking a look at how various industry verticals such as retail, tourism, etc can use beacon technology to enhance visitor experiences. These tiny devices have been talked about so much that the […]

How Museums can use Beacons to Enhance Visitor Experiences

Bluetooth Low Energy (BLE) beacons are providing new challenges for mobile app developers and businesses. Over the next couple of weeks, we’ll be taking a look at how various industry verticals such as retail, tourism, etc can use beacon technology to enhance customer experiences. These tiny devices have been talked about so much that the […]

KISSmetrics Feature: 11 Pre and Post Launch Mobile App Marketing Pitfalls to Avoid

App-Marketing-Pitfalls

With over 1.2 million apps in the App Store, getting your app discovered can be quite a challenge. Digi-Capital’s recent Mobile Apps Investment Review predicts that non-game apps could double their share of revenue from 26 percent to 51 percent by 2017. This is certainly a great news for developers of productivity, utility and commerce apps. However, to ensure that […]