Despite online retail experts debating the impact of social media on ecommerce sales, there’s no denying the fact that brands are investing in social media channels to build a loyal fanbase. Here are some interesting numbers that reiterate the importance of social media in ecommerce. Don’t miss our bonus tips section at the end of […]

Millions of apps currently populate the App Store and Google Play, making it increasingly difficult for developers with a stringent marketing budget to get their apps discovered. The cost of acquiring a new app user who opens an app three times or more has grown from $1.30 in 2012 to $1.62 at the end of 2013, […]