Although NFC is widely used in peer-to-peer payment systems and for data transfer, NFC has evolved dramatically over the years. Read this blog post to learn about the latest trends of NFC technology.

Maximize your QR Code and NFC marketing campaigns with these feature updates.

With major players such as Google and Apple kickstarting beacon-based apps in 2020, this year might be the technology comeback for several use-cases ranging from contact tracing, remote ordering, and even to help with indoor navigation.
Read this blog post to read about the latest beacon technology updates.

While the idea of proximity marketing is not new, the fact that 92% of smartphones are compatible with geofencing has allowed marketers to explore this technology in various industries for broader advertising campaigns. Read this blog post to learn about geofencing use-cases in various industry verticals.

Covid-19 has profoundly changed life as we know it, making it difficult for businesses of all sizes to operate normally. Most are feeling a massive pinch as people experience apprehension about leaving their homes. We simply don’t know what our world will look like when this pandemic has passed. In fact, we don’t have any […]

How an image consultant leverages Beaconstac’s QR Codes and you can too!

The ecommerce industry is going through a strange time in the wake of a global pandemic confining many people to their homes and leading traditional businesses to fail en masse. On one hand, the demand has risen dramatically, with vast sums of money being spent on home delivery by shoppers of all ages and income […]

63% of companies that are outgrowing their competition are using automation. The reason? It’s simple. Automation in marketing saves time, increases customer engagement and drives upselling. So, why aren’t more companies using it? Table of Contents According to CircleResearch and B2B marketing, 61% of companies surveyed found the implementation process difficult.  This is why, we decided to […]

While ecommerce has certainly boomed over the last decade, 85% of sales are still made offline. This demands that you have a robust offline sales funnel that filters your prospective customers into your digital marketing funnel. By diverting offline leads through your online sales processes, you streamline your offline to online sales funnel. This increases […]

The current global pandemic is significantly affecting retail. Physical stores are suffering the most due to lockdowns and movement restrictions. As a business owner, you now have to think proactively about your store and its marketing strategies. One of these strategies is the usage of proximity marketing.  Various technologies determine the location of a device. […]