Wondering how marketing’s newest channel – Phygital marketing – can help retailers significantly improve customer experience? Read on to find out.
Published on: August 26, 2021
Trying to build a loyalty program for your brand? Look no further! Check out this complete guide on the best customer loyalty platforms to help pick the best one and foster long-term brand loyalty effectively.
Published on: July 2, 2021
Struggling to improve in-store sales and shelf performance rate for your brick and mortar retail store? QR Codes for planograms are the answer you’re looking for.
Published on: June 22, 2021
Using QR codes to give people a safe experience every step of the way.
Published on: September 11, 2020
Thinking of how to leverage QR Codes for your eCommerce channel? Find out how eCommerce giant Amazon uses QR Codes to stand out from the competition and uncover innovative ideas from this article.
Published on: April 11, 2019
Find out how you can use QR Codes in retail from this helpful guide, and dive into the QR Code campaign teardown of popular brands like Heinz, Lacoste, and Ralph Lauren.
Published on: March 13, 2019
To make it in retail, the mantra for success was – Location, Location, Location. Not anymore, though. 2018 saw major big-box retailers like Toys R Us, Bon-Ton closing down and others like Macy’s, Sears and J.C. Penney closing some of their major stores. The culprit? E-commerce that has brought on the ‘retail apocalypse.’ But, the […]
Published on: January 24, 2019
Proximity marketing as a form of marketing has been around for decades but has remained confined to just bringing people to stores. However, with Bluetooth beacons not only can brands bring more people to the store, but also engage with customers inside the store. Related: Using beacons to improve the consumer experience Think of Bluetooth […]
Published on: November 2, 2018
Although the holiday season doesn’t start till the end of November, shopping for the holiday season is already in full force. In a study by Bazaarvoice, 2 types of shoppers were identified – planners and spontaneous shoppers. 59% of shoppers – the planners – start shopping 42 days before the holiday season even starts leaving […]
Published on: October 16, 2018
Billboard and OOH advertising have thrived where TV and newspaper ads have failed. 98% of the population sees at least one billboard advertisement every week. 71% of consumers often look at the message on the billboards. Outdoor advertising is still growing (2.9% in 2018) but compare that to Facebook wherein Facebook ads alone reported a […]
Published on: September 11, 2018