CATEGORY: Retail


How Commercial Properties Can Still Draw in Customers with Contactless Shopping

Using QR codes to give people a safe experience every step of the way.

How Smart Products and Packaging Can Influence Consumer’s Behaviour

Every year, companies around the world sell trillions and trillions of dollars worth of products. A vast majority of those products involve some kind of packaging. With the rise of e-commerce and the global market, the packaging industry keeps on growing. Back in 2016, the global packaging market was reportedly worth around $757 billion. In […]

Retail 101: How to create a smart retail store

Smart Retail Stores

We’ve all heard the saying – “old is gold”.  When it comes to the functionality of age-old brick-and-mortar stores, this does not hold good anymore.  Not in 2019.  Brands like Barnes & Noble, Barneys, and Toys R Us died because they didn’t embrace technology due to lack of expertise on consumer behavior, ineffective communication and […]

5 Ways to Align Your Digital and Retail Marketing Strategies in 2019

In the past decade, most brands have gone all-in on digital marketing.  As the internet grows, it makes sense to focus on this fast-growing platform that gives your brand access to nearly 55 percent of the entire world’s population who use the internet.  But, if you have spent the last few years focusing on digital […]

QR Codes in E-commerce: 7 ways Amazon is getting it right!

QR Codes in E-commerce: 7 ways Amazon is getting it right!

Over the past two decades of their existence, QR Codes have evolved as a disruptive innovation across all categories of business and marketing. QR codes are now ubiquitous and are taking over almost every aspect of a business from posters to payments. E-commerce, like all other industries, is no stranger to the usage of QR […]

How to use QR codes in Retail: 6 Brands doing it right

How to use QR codes in Retail: Brands doing it right

After years of being raved about by marketers, QR Codes have finally started gaining momentum. Given that the number of US households with users who scanned QR code on a smartphone in the year 2018 estimated to be 9.8 million, it looks like the efforts of marketers all around the world have managed to uncover […]

Top retail marketing strategies in 2019

top_retail_marketing_strategies_in_2019

To make it in retail, the mantra for success was – Location, Location, Location. Not anymore, though. 2018 saw major big-box retailers like Toys R Us, Bon-Ton closing down and others like Macy’s, Sears and J.C. Penney closing some of their major stores. The culprit? E-commerce that has brought on the ‘retail apocalypse.’ But, the […]

Do you have a brand app? Use NearBee SDK to run proximity marketing campaigns

Use NearBee SDK to run your proximity marketing campaigns

Proximity marketing as a form of marketing has been around for decades but has remained confined to just bringing people to stores. However, with Bluetooth beacons not only can brands bring more people to the store, but also engage with customers inside the store. Related: Using beacons to improve the consumer experience Think of Bluetooth […]

Holiday marketing trends with beacons: Forecasts and predictions

holiday season_beacon marketing

Although the holiday season doesn’t start till the end of November, shopping for the holiday season is already in full force. In a study by Bazaarvoice, 2 types of shoppers were identified – planners and spontaneous shoppers. 59% of shoppers – the planners – start shopping 42 days before the holiday season even starts leaving […]

Billboard and OOH Advertising: Can Beacon Technology breathe new life into it?

Can Beacon Technology breathe new life into Billboard and Outdoor Advertising?

Billboard and OOH advertising have thrived where TV and newspaper ads have failed. 98% of the population sees at least one billboard advertisement every week. 71% of consumers often look at the message on the billboards. Outdoor advertising is still growing (2.9% in 2018) but compare that to Facebook wherein Facebook ads alone reported a […]