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CATEGORY: Retail


Physical, Digital, Phygital? What retailers need to know about marketing’s newest channel

Phygital marketing can help retailers improve customer experiences

Wondering how marketing’s newest channel – Phygital marketing – can help retailers significantly improve customer experience? Read on to find out.

Best Loyalty Platforms 2021: A Masterguide to Help you Find the Best Suited Platform

Best Loyalty Platforms 2021: A Masterguide to Help you Find the Best Suited Platform

Trying to build a loyalty program for your brand? Look no further! Check out this complete guide on the best customer loyalty platforms to help pick the best one and foster long-term brand loyalty effectively.

QR Codes for Planograms: 6 Reasons Why Retailers Need it

QR Codes for planograms

Struggling to improve in-store sales and shelf performance rate for your brick and mortar retail store? QR Codes for planograms are the answer you’re looking for.

How Commercial Properties Can Still Draw in Customers with Contactless Shopping

Using QR codes to give people a safe experience every step of the way.

QR Codes in E-commerce: 7 ways Amazon is getting it right!

QR Codes in E-commerce: 7 ways Amazon is getting it right!

Thinking of how to leverage QR Codes for your eCommerce channel? Find out how eCommerce giant Amazon uses QR Codes to stand out from the competition and uncover innovative ideas from this article.

How to Use QR Codes in Retail: 6 Brands Doing it Right

How to use QR codes in Retail: Brands doing it right

Find out how you can use QR Codes in retail from this helpful guide, and dive into the QR Code campaign teardown of popular brands like Heinz, Lacoste, and Ralph Lauren.

Top retail marketing strategies in 2019

top_retail_marketing_strategies_in_2019

To make it in retail, the mantra for success was – Location, Location, Location. Not anymore, though. 2018 saw major big-box retailers like Toys R Us, Bon-Ton closing down and others like Macy’s, Sears and J.C. Penney closing some of their major stores. The culprit? E-commerce that has brought on the ‘retail apocalypse.’ But, the […]

Do you have a brand app? Use NearBee SDK to run proximity marketing campaigns

Use NearBee SDK to run your proximity marketing campaigns

Proximity marketing as a form of marketing has been around for decades but has remained confined to just bringing people to stores. However, with Bluetooth beacons not only can brands bring more people to the store, but also engage with customers inside the store. Related: Using beacons to improve the consumer experience Think of Bluetooth […]

Holiday marketing trends with beacons: Forecasts and predictions

holiday season_beacon marketing

Although the holiday season doesn’t start till the end of November, shopping for the holiday season is already in full force. In a study by Bazaarvoice, 2 types of shoppers were identified – planners and spontaneous shoppers. 59% of shoppers – the planners – start shopping 42 days before the holiday season even starts leaving […]

Billboard and OOH Advertising: Can Beacon Technology breathe new life into it?

Can Beacon Technology breathe new life into Billboard and Outdoor Advertising?

Billboard and OOH advertising have thrived where TV and newspaper ads have failed. 98% of the population sees at least one billboard advertisement every week. 71% of consumers often look at the message on the billboards. Outdoor advertising is still growing (2.9% in 2018) but compare that to Facebook wherein Facebook ads alone reported a […]