‘Showrooming’ has become a retail industry buzzword that spells gloom and doom for bricks-and-mortar retailers. With the rise in the adoption of mobile devices, consumers today are spurred by the desire of getting the best possible deal for their purchases. According to the 2013 Vibes mobile consumer report, purchasing a product online after leaving a […]
Published on: March 6, 2014
Establishing a robust m-commerce presence has become a priority for all retail businesses. And this transition to a new platform often ends up being quite an expensive and time-consuming task for many. MobStac helps retail brands to navigate the complexities of building large scale m-commerce channels by giving them the flexibility to choose what suits their […]
Published on: March 4, 2014
A recent research by IMRG and Capgemini stated that 23% of all online retail sales in Q2 2013 came from mobile devices. And of these, tablets accounted for 85%. As consumers view multiple streams of content simultaneously on different devices, engaging them with a seamless multi-screen shopping experience has become highly crucial these days. We recently […]
Published on: February 24, 2014
With the increase in smartphone ownership, social media is beginning to play a greater role in e-commerce. In 2013, social media giants Facebook, Twitter and Pinterest together accounted for 75 percent of social generated e-commerce sales, according to a BI Intelligence study. The study also found that 39% of Facebook users follow brands to research […]
Published on: January 30, 2014
Wondering if QR Codes are still effective in 2023? Should you be using them? Here’s our take on why QR Codes are here to stay.
Published on: January 10, 2014