CATEGORY: Retail


4 retail marketing trends radically reshaping retail landscape in 2018 and beyond

4 trends radically reshaping retail marketing in 2018 and beyond

The retail marketing landscape has undergone some significant changes over the past few decades. The word ‘store’ is slowly being replaced with ‘physical retail spaces’. Given the major explosion of e-commerce giants like Amazon, retail marketing is no longer about just selling things. Retail marketing trends entails about selling experiences and subtly guiding consumers to […]

Retail Marketing: 4 ways to boost impact of digital signage using beacons

Retail Digital Signage: 4 ways beacons can enhance its impact

Digital signages are replacing the legacy advertisement channels, such as printed ads by displaying attention-grabbing multimedia content. These large-sized digital signages are currently used to capture the attention of visitors, engage with them in-store by playing relevant videos, and provide information about the product – colour choices, reviews and social media mentions. Not only does […]

How retailers can leverage beacons to build an “Amazon Go” experience in their stores

How retailers can leverage beacons to build an “Amazon Go” experience in their stores

The retail giant Amazon opened a new convenience store to the public on Jan 22nd, 2018 – “Amazon Go”. The grab-and-go store enables a shopping experience like no other – including no checkout lines. This 1,800-square foot mini-market is packed with food and technology – computer vision, proximity sensors and an array of cameras. Watch […]

Transforming bank and retail experiences using proximity marketing at ATM locations

Transforming bank and retail experiences using proximity marketing at ATM locations

ATMs have evolved significantly from their invention (nearly 50 years ago) and early developments. Originally brought in to reduce congestion in branches and to prevent banks from having to extend their opening hours in order to serve a large number of customers, the number of locations at which ATMs have been installed, in the last […]

6 Retail marketing strategies you should try in 2018

Experiential retail

Show of hands: Who else is tired of the term “retail apocalypse”? Need an app that morphs into your brand’s unique branding when customers enter your store? Start using NearBee today! Retail marketing in 2018 News of retail store closures filled the headlines in 2017. And the reasons were obvious – It’s really frustrating when […]