CATEGORY: Retail


Transforming bank and retail experiences using proximity marketing at ATM locations

Transforming bank and retail experiences using proximity marketing at ATM locations

ATMs have evolved significantly from their invention (nearly 50 years ago) and early developments. Originally brought in to reduce congestion in branches and to prevent banks from having to extend their opening hours in order to serve a large number of customers, the number of locations at which ATMs have been installed, in the last […]

Do QR codes and RFID measure up to powerful Bluetooth beacons for retail?

Do QR codes and RFID measure up to powerful Bluetooth beacons for retail?

A comprehensive comparison of all proximity marketing solutions for retail (PART – 1) Since the 1960s, E. Jerome McCarthy’s concept of the “Four P’s of Marketing,” – using Product, Price, Promotion and Placement as the primary pillars of marketing strategy has served various businesses. And although the four P’s have gone through various iterations over […]

6 Retail marketing strategies you should try in 2018

Experiential retail

Show of hands: Who else is tired of the term “retail apocalypse”? Need an app that morphs into your brand’s unique branding when customers enter your store? Start using NearBee today! Retail marketing in 2018 News of retail store closures filled the headlines in 2017. And the reasons were obvious – It’s really frustrating when […]

Creating an Eddystone Campaign to Retarget Your Retail Customers using Facebook Pixel

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While most marketers connect beacons with in-store coupons or notifications, retargeting is quickly emerging as a compelling use case in the the proximity marketing space. According to Proxbook’s Q4 2016 report, at a growth rate between 14-15% throughout the year, driving advertising campaigns through online retargeting was one of the primary value-adding factors last year. […]

How Beaconstac can Help you Nail Retail Analytics using iBeacon Tech

How-Beaconstac-can-help-you-nail-retail-analytics-using-iBeacon-tech

If you are someone who has been following beacons and the recent Forbes articles, you would notice that they have outrightly talked about beacons as a trend that will be dead in 2017. However, many proximity marketing experts think otherwise. For starters, one of the reasons why beacons are predicted to see a fall in […]