CATEGORY: Small & Medium Business

Includes news, tips and tricks, campaigns for physical businesses that are local


How can SMBs leverage contactless marketing?

How can SMBs jump on the contactless marketing bandwagon and start targeting consumers with new habits? Read this complete guide

6 Rules to Generate Leads for Small Businesses

With only 18 percent of small business owners interested in selling their business to employees, small business owners today aren’t waiting for an opportunity – they’re creating opportunities for themselves. Focusing on lead generation allows them to reach financial stability and ensure future success. With proper lead generation tactics in place, your business can grow […]

Top Tips for Marketing Your Small Business on Instagram

The large presence that Instagram has in the social media sphere is unavoidable. Everyone from your relative to your favorite restaurant to your doctor has a profile. This social sharing site has developed into a strong tool for brands to connect with their customers. Your small business can use Instagram as a tool to encourage sales, […]

Google Services QR Code Generator: How to create & use them

QR Code Generator for Google Services: How to create & use them

In 1994, QR codes were invented as a product identification tool to save the time and efforts of cashiers at billing counters in the Japanese retail stores. In 2019, QR codes are making life easier for innumerable consumers and businesses all over the world. QR codes are penetrating into the business world irrespective of their […]

QR codes & email marketing: Building an email list to making emails more engaging

QR Codes and email marketing

“Email has an ability many channels don’t: creating valuable, personal touches – at scale.” David Newman According to a report by Worldwide Business Research and Emarsys, 81% of SMBs are still relying on email as their primary customer acquisition channel, and 80% for retention. Although most marketers understand the importance of email marketing in customer […]

How to increase mobile app engagement with beacons

How to increase mobile app engagement with beacons

Marketers are flocking towards mobile app development for their companies. We can mainly attribute this to the exceptional popularity of mobile apps among millennials considering that 21% of millennials open an app more than 50 times in a day. With mobile apps expecting to generate a revenue of around $189 billion by 2020 through the […]

Facebook just killed Messenger Scan Codes. Here’s how you can keep using QR codes to drive consumers to your inbox

Facebook QR Codes are now more popular than ever, especially considering the unprecedented times we are currently living in. Facebook QR Codes have especially been used for COVID-19 fund reliefs via NGOs on their Facebook pages, to trace the infection rate, and to establish clear social distancing rules amongst businesses.   The COVID-19 pandemic will most […]

How to Create QR Codes: Ultimate Guide with Best Practices and Uses

How to Create and Use QR Codes for your Small Business

Need a QR Code menu to replace physical menus in your cafe or restaurant? Check out our complete guide to QR Code menus. Did you know there is a World Record that exists for QR codes? Carved in a wheat field in China, the World’s Largest QR Code measures 36100 square meters based on the […]

Why 2020 is the year of QR codes

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With the novel coronavirus wreaking havoc, touch-free powered solutions with QR Codes have come to our rescue. QR Codes, once believed to be a long-dead relic of the early 2000s, have found a new life in the wake of the pandemic, kickstarting a touchless world.  China has used QR Codes as a way to filter […]

DIY Beacon App Builder: A Beaconstac and Shoutem Initiative

Beacon app builder for Android and iOS

Proximity Marketing market is expected to be worth $52.46 billion by 2022 as businesses pay more attention to giving consumers experiential choices. While proximity marketing through beacons can be achieved by a hardware agnostic app like NearBee that allows consumers to check out all the offers in their neighborhood, we quickly understood there was a […]