QR Codes serve as a viable technology to power your proximity marketing workflows. Want to know how? Check out this comprehensive guide to QR Code use cases for proximity marketing and uncover the rising relevance of this technology!

Proximity marketing or location-based marketing has taken several forms over the years – flyers, sign spinning, and OOH advertising. But, proximity marketing with beacons has become and will continue to be the most popular, cost-efficient way to send out proximity marketing campaigns. By 2020, 400 million beacons are expected to be deployed. Simply put, a […]

Google’s announcement to shut down Nearby has come as a shock to many who were invested in the beacon technology leaving them confused or scrambling for solutions to ensure that their beacons do not go to waste. While Nearby will continue to work till December 6, 2018, we have already launched our solution, NearBee, that […]

30% of small businesses fail in their first year. This can be attributed to several reasons such as not offering a unique value proposition, not having a definite revenue model or not having enough capital. But, one of the most overlooked causes is ‘rigidity’. Failure to adapt to new technology and keeping old strategies alive […]

With Google discontinuing support for Nearby Notifications, the way ahead for proximity marketing is to have an app. In our attempt to step up the beacon game, we introduced NearBee for Android and iOS. This hardware agnostic app scans and detects all beacon notifications at physical locations. The obvious question most proximity marketing enthusiasts are […]

Google’s announcement to shut down its Nearby service has come as a shock to many. For proximity marketing solution providers who had invested in this because it required no app to be downloaded, this is indeed a major setback. Proximity marketing has always been and continues to strive to be relevant to the end-user. Spinning […]

Google Nearby: The journey so far On June 9, 2016, Google announced a new feature called ‘Nearby’ on all Android devices that was intended to lead the end-user to open or download an app and know more about things nearby. The idea was to serve the end-user with hyperlocal and contextual apps and information. So, […]

The holiday season is just around the corner with Halloween only a week away. Holiday marketing campaign ideas are afoot and we wanted to share some of the best marketing strategies for Halloween and Thanksgiving that businesses can execute with beacon technology. Related: Holiday marketing ideas with beacons: Trends, forecasts, and shopping predictions Last year, […]

Although the holiday season doesn’t start till the end of November, shopping for the holiday season is already in full force. In a study by Bazaarvoice, 2 types of shoppers were identified – planners and spontaneous shoppers. 59% of shoppers – the planners – start shopping 42 days before the holiday season even starts leaving […]

A custom website can cost upwards of $10,000 per year which is why 92% of small businesses don’t have a website yet. 22% of small businesses also state that a lack of technical skills curbs them from having a website. And while having a website may be the upgrade most small businesses need, there are […]