×

CATEGORY: Small & Medium Business

Includes news, tips and tricks, campaigns for physical businesses that are local


9 Disruptive Marketing Strategies for Small Retail Businesses learned from the Pros

9 Disruptive Marketing Strategies for Small Retail Businesses learned from the Pros

14% of small retail businesses fail because of poor marketing strategies. Find out what marketing strategies for retail can save the day. 20% of small retail businesses fail in their first year and 30% of small retail businesses fail in their second year. This alarming statistic can be chalked up to a variety of reasons […]

Why Wi-Fi resellers should consider proximity marketing business opportunities

Why Wi-Fi resellers should look into proximity marketing business opportunities

Nine-in-ten urban dwellers use smartphones to get directions. In fact, 80% of the urban population makes use of location functionality at restaurants, 67% at shopping malls and 50% at the gym, to name a few. With this extensive adoption, location-based services have naturally taken off. Among numerous existing location marketing solutions, Wi-Fi marketing has been […]

5 ways to promote your food delivery business with Bluetooth beacon marketing

Beacons and proximity marketing for food delivery business

We live in a world where, most of the time, people are either too busy to cook or too lazy to get dressed to go out and eat. This is why “Food Delivery Services” worldwide have generated an insane revenue of 121,848 million USD in 2018. Growing at a CAGR of 17.7%, the revenue is […]

What are the 4 highest converting proximity campaigns for holiday season 2017?

Beacons in holiday season

Six hundred and fifty-eight dollars – That’s how much customers spent during the holiday sale in 2016! That was up by 4% from 2015. Deloitte expects holiday sales to top $1 trillion between the months of November and January this year. This spike in customer activity is both an opportunity and a challenge for small […]

Coffee shop marketing strategy (Eddystone beacons) that costs less than $50 a month

Coffee shop marketing strategy (Eddystone beacons)

First, how do you attract new customers to your coffee shop beyond the people that just walk by or are already familiar with your shop? A good location, unique and friendly ambience, and of course great coffee is a good start, but considering that anyone can get coffee anywhere, even online sometimes, is this enough? […]

Beacons to supercharge your bar & restaurant marketing strategy

Beacons are used in bars and restaurants to enhance the experience

Editor’s Note: As we navigate through the pandemic, re-opening restaurants is complicated. If your restaurant has an app, you can use beacons to trigger a contactless ordering experience. However, if you don’t have one, use menu QR Codes, which do not require an app. Diners can scan these QR Codes to view the digital menu […]

Beacon use cases in car dealerships

Car dealerships using Beacons

Christopher, all enthusiastic to buy his first-ever luxury car, was standing in front of the Audi Q2 in a busy store. It was a busy day at the dealership and no salesperson was able to attend to Christopher. But boom, Christopher still received all the relevant specs and information about the car, on his phone. […]

How beacons and proximity marketing sets small businesses apart from competition

Small and medium businesses should use Beacons in marketing strategy

If you are in the NYC, chances are high that you have either visited or have at least heard about the Annual holiday market at Union Square or in Grand Central Station. These pop-up stores have a large number of shoppers looking for the best bargains to fill up their gift quota for Christmas. And […]

Creating a Beacon Campaign for your Coffee Shop using Beaconstac

how-to-creat-beacon-campaign-coffee-shop-easy-payment-personalization-discounts-customer-engagement-mobile-marketing-strategy

Editor’s Note – Keep your coffee shop safe with contactless solutions and convert your paper menu into a digital menu with QR Codes. As a coffee shop owner, you not only need to find new customers but also need to find new ways to increase sales to your current customers. Beacons are a great way […]

Beacons and Consumer Packaged Goods: The Best ‘Local’ Match to Drive more Sales

beacons-consumer-packaged-goods-sales-drive-local-match-cpg-brands-online-offline-shopper-behaviour-proximity-marketing-contextual-notifications

For long, CPG (consumer packaged goods) brands have been considered to be laggard at digital advertising in comparison to other product categories such as retail, financial services etc., However, of recent the consumer goods digital ad spending, including spending on mobile, outpaces that of the travel, consumer electronics and healthcare categories, reported eMarketer. In fact, […]