Category: iBeacon

Why Google Nearby and Samsung CloseBy are superior to the Physical Web

Bluetooth beacons are a big deal! Instead of searching for recipes online, recipes come to us as we stand in front of aisles buying vegetables and pulses for the dinner. Instead of showrooming for hours at the local tech store, our phone points out at specials while we just step into the store. Beacons and […]

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5 Ways to Measure the Impact of your Proximity Marketing Campaign

Though it’s not quite over yet, 2016 has been one of the best years for the proximity marketing industry till date. While year 2015 saw brands hold discussions around beacons, geofencing and other location-aware infrastructure, this year saw brands come forward and discuss tips around developing a beacon-enabled app, the promises that Eddystone holds in […]

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iBeacon and Physical Web: Differences in Deployment Strategies

Location-based technologies have witnessed significant growth over the last few years, with brands across diverse verticals leveraging technologies like iBeacon to deliver unique and valuable location-based content and services to customers. Now, with the introduction of Eddystone beacons and the Physical Web, businesses have another new and effective channel to reach customers at the right […]

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Best of Beacons this Week: Proximity Marketing Market will be Worth $52.46 Billion by 2022 and more

We are back with this week’s best of beacons post. In this feature, we cover some interesting news and updates from how Waze is leveraging beacons to assist in tunnel navigation to how the proximity marketing industry is expected to witness massive growth as we move forward. So, sit back and check out the latest […]

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Top 10 Reasons Your Business Should Choose Eddystone over iBeacon

Location intelligence has become important for both individuals and enterprises in today’s hyper connected world. From using location data to hail the nearest cab to tracking employee attendance through proximity sensors, location information has practically become ubiquitous. Among the host of location-based technologies, Apple’s iBeacon technology, and Google’s Eddystone beacon protocol are proving to be […]

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