Category: Location

Ebook – Eddystone 101: A Beginner’s Guide to Eddystone Beacon Pilots

If you are a marketer looking to get started with Eddystone beacons, you are sure to have a thousand questions running in your mind. In fact, chances are that, one or more of these questions strike a chord with you: – Does Eddystone really suit my business? – How do I go about setting up […]

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Getting Started with Beacons – The Game Plan

Getting started with any emerging marketing tech can be intimidating. You’re not sure where to begin, what to expect and how fast you can start seeing results. Proximity marketing using beacons is no different. While thousands of retailers and other businesses have deployed beacons successfully, it can be quite daunting to understand what proximity marketing […]

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Top 10 Reasons Why Proximity Marketers Should Leverage the Physical Web

In today’s fast paced world where people are constantly connected to smart devices, the best way to engage them across their many micro moments is by leveraging proximity solutions. Proximity marketing is based on the core premise of delivering the most contextual and personalized content or experiences at the right time and place, thereby ensuring […]

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7 Ways Beacons are Disrupting the OOH Advertising Space

Out-of-home (OOH) advertising today has made great strides in terms of incorporating new technologies, formats and mediums in order to influence customers in the intended manner. The OOH industry has been innovating at such a fast pace that it has now become ubiquitous; OOH advertisements are now being placed anywhere (from billboards at stadiums to […]

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[Webinar Slides] Google Nearby: How it will impact your Business

Launched by the search giant 2 months back at Google I/O 2016, Nearby Notifications is on its way to taking the world by storm. A number of brands across various verticals, right from Airside Mobile, an innovative mobile travel app, to Entertainment One, a media distribution company, have already leveraged Google Nearby to offer enhanced […]

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