Category: Museum

Physical Web: 3 Interesting Projects that Your Business can Learn From

Techcrunch recently published an article hailing beacons for having been successful in showcasing their potential in commercial settings. However, the article also pointed out that going ahead opportunities for innovation and value-added use cases will lie more in the enterprise domain than in the commercial domain. Now, while we here at MobStac totally agree that […]

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10 Diverse Industries that can Leverage the Physical Web in Interesting Ways

Anchored on the premise of bringing the core power of the web to objects in the physical world, Eddystone beacons and the Physical Web hold significant promise for not only proximity marketers, but also many diverse industries and verticals. The Physical Web allows businesses, both big and small to deliver the most relevant, contextual mobile […]

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Top 5 Google Nearby Campaigns You Can Learn From

The announcement of Google Nearby at this year’s Google I/O has created quite a buzz in the area of proximity solutions. In specific, Google Nearby Notifications has got several brands and businesses excited, given the prospect of delivering highly contextual mobile-based brand experiences in the most seamless manner. Google Nearby is built on the core […]

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5 Highly Effective Beacon Campaigns That Brands Can Learn From

2015 was arguably the best year for the proximity marketing industry yet. While majority of the beacon use cases that the industry and media talked about towards the beginning of 2015 were around retail, over the course of time this has changed. Today, beacons have impacted a number of verticals, right from museums to hospitals […]

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Creating a Beacon Campaign for your Museum using Beaconstac

A lot of leading museums have started testing and deploying beacons to enhance visitor experience. Though the technology may seem a bit intimidating, implementing it can be extremely rewarding for visitors as well as  museums in a variety of ways. Let me paint a picture to give you an idea of what I’m talking about: […]

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