Category: Restaurant

Creating an Eddystone Campaign to Measure the Offline Attribution of a Google AdWords Campaign

It is one thing to think your campaign worked, and another to know it. Ask any marketer out there and he/she would agree that data-driven marketing has been a major boon in this front as it helps measure and track the scope of opportunities via digital efforts. So much so that, it often outpaces traditional […]

Read More

Creating an Eddystone Campaign to Drive App Installs via Nearby Notifications

It goes without saying that acquiring mobile app installs is one of the most daunting tasks that modern marketers face in this digital age. In fact, while consumers tend to spend 90% of their mobile media time on mobile apps, a typical US smartphone owner uses an average of only 27 apps per month. All […]

Read More

How Beacons are Transforming the Travel Industry

iBeacon technology has witnessed adoption across diverse domains, from retail to education to museums, over the past few years. Although the retail industry has been the frontrunner in deploying beacon projects, the tourism industry has also seen significant transformation by leveraging beacons. Why are beacons of great value in tourism? Given the hyper-local and contextual capabilities […]

Read More

Creating a Beacon Campaign for your Coffee Shop using Beaconstac

As a coffee shop owner, you not only need to find new customers, but also need to find new ways to increase sales to your current customers. Beacons are a great way to cross-sell products at your coffee shop. In this post we will talk about how you can easily create a campaign using Beaconstac […]

Read More

Creating a Beacon Campaign for your Restaurant using Beaconstac

Several high-profile restaurants and bars are currently testing iBeacon technology to improve customer experience. From pushing offers to reducing queues, the possibilities of putting beacons to use in restaurants are endless. Today, let us create a campaign that rewards regular diners at a restaurant with a specialized dinner coupon. It’s extremely simple to set up […]

Read More